Wicket Scorecard
Actionable SVoD InsightsBridge the gap between insights & action with the leading SVoD audience insights platform, the Wicket Scorecard.
T he effective use of data will be a decisive factor in determining the winners in the future of television. Results have already shown, companies who use a data-driven strategy to drive decisions in their organization are finding success.
Increase your audience lifetime value with the Wicket Scorecard. Built by integrating and harmonizing your OTT video service’s data sources, the actionable subscription video insights provide improved visibility into your customers and industry benchmarks for key metrics guide your decisions.
Learn how the Wicket Scorecard can increase your audience LTV
Your data drives results by:
- Improving audience acquisition
- Service engagement
- And reducing churn
Just need the highlights?
Grab the Wicket Scorecard Highlights to learn some quick facts.
Wicket Scorecard Overview
Download the Wicket Scorecard Overview to find out how to increase audience lifetime value and drive results with improved customer acquisition, service engagement, & reduced churn.
Your data drives the results
Unique insights into your streaming video business
OTT Analytics data can be overwhelming. Let the Wicket Scorecard clear things up for you!
A Unified View
One of the biggest obstacles to becoming a data-driven organization can be the very access to data that employees need to drive decisions. The Wicket Scorecard provides a unifying view of your video service and opens up access for all teams across a breadth of metrics.
Customers Gained & Lost
Gain deep insight into what drives new customer acquisition in addition to why customers churn.
Milestones
Milestones track progress against your decisions and are persistent throughout each tab of the Wicket Scorecard.
Key Metrics
Key metrics, like lifetime value and CLV/CAC ratio, give you an easy view into the “heartbeat” of your service.
Service Engagement
With unique metrics, quickly ascertain the level and frequency your users utilize with your service.
Content Effectiveness
Can be viewed in a number of ways including Attention Index and Content Explorer.
Identify At-risk Subscribers
Identify at-risk subscribers and your happiest customers with the Customer Happiness Index. A machine learning model trained on your data. Dozens of elements are used to form CHI®, based on the dimensions of content, activity, loyalty, and experience.
Distribution Partners
Unified reports on the Distribution page of the Wicket Scorecard clearly outline third-party app store and distribution partner effectiveness.
A Curated View
The Executive Summary presents a curated view of the business for managers, execs, and board members. Save time and resources, improve communications, and assess performance by putting the right information in front of the right audience.
Benchmarks
View your business through an external lense to see how it stacks up to your peers and where it makes sense to focus resources through our industry benchmarks.
Your Data Drives Results
Actionable insights and subscriber export lead to better subscription video businesses through all stages of the customer lifecycle and direct integrations into marketing platforms like HubSpot make taking action easy. Lead your audience deeper into your library with recommendations based on healthy lifetime values.
Acquire More of Your Best Customers
With your data powering the insights behind the scenes, the Wicket Scorecard provides everything you need to make your data actionable with our subscriber export feature. This allows you to acquire more of your best customers through Facebook, Google, and Twitter by running lookalike campaigns.
Convert Stalled Trialists
Quickly view and plan to convert your stalled trialists with a data-led onboarding program. Know which content drives trials and which converts through the Trial Drivers wicket.
Better Lifetime Value through Engagement
Build loyalty to your service and keep your subscribers coming back to continue engaging with your service with the right content. Content Explorer is a powerful tool that enables you to promote content that leads to better lifetime values.
Save At-risk Customers
Because you have the ability to export a cohort of subscribers, you can take save-actions for at-risk customers identified by CHI with preemptive outreach and notifications.
Reconnect Lost Subs
Acquiring new customers can be expensive. Reconnect campaigns reduce acquisition costs by targeting fans as new seasons of their favorite shows arrive.
Customer Success Makes Onboarding Easy
Our Customer Success program makes onboarding easy. Injecting ideas and best-practices based on your Wicket Scorecard data. Securely enter credentials for your data sources and Wicket Labs takes it from there!
With dozens of pre-built data integrations, getting your data into the Wicket Scorecard is easy.
- Site and app analytics provide engagement data
- Subscriber management and payment processors detail the relationship with each subscriber
- OVP and video management systems provide context for the shows, genres, and leagues your audience loves
Plus, direct data export to key marketing systems, like HubSpot, Segment, and Sailthru, makes taking action even easier.
You also get the trusted expertise of our Customer Success team. This adds additional analyst horsepower to your initiatives. They will meet with your team regularly to review your data and recommend actions based on industry best practices.