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OTT Analytics & Actionable Audience Insights

For your OTT video business

Bridge the gap between insights & action with the leading OTT analytics & audience insights platform, the Wicket Scorecard.

Maximize the audience lifetime value with the Wicket Scorecard. The actionable insights, built by integrating and harmonizing your OTT (over-the-top) video service’s data sources, drive decisions with better visibility into your customers.

Improve audience acquisition, conversions, and engagement. Get a unified view of distribution channels and app store performance, as well as reduce churn by identifying at-risk customers through our unique CHI® score.

Learn about how the Wicket Scorecard can increase your audience LTV

Improve Audience Lifetime Value

Leverage data-driven decisions to improve your Audience Lifetime Value.

Reduce Churn with CHI®

Customer Happiness Index based on content, activity, loyalty, & experience.

Turn Insights into Action

Actionable insights and subscriber export leads to better subscription video businesses.

Customer Success Program

Easy on-boarding, ideas, & best-practices based on your Wicket Scorecard data.

Third-Party Distribution

A universal view into third-party distribution channels & app stores.

Leverage Data-Driven Decisions to Improve Your Audience Lifetime Value

chart of customer count per dayConvert more visitors of your OTT video service through optimized marketing and improve audience engagement with a detailed understanding of service usage and the content they love.

Identify at-risk customers with the Customer Happiness Index (CHI) and reduce churn with deep insights on Lost Customers.

Milestones track your progress against your decisions.

A universal view into third-party distribution channels and app stores enables a detailed understanding of the effectiveness of each. A huge time saver for teams tasked with managing app store partnerships.

  • No more logging into multiple systems cobbling together reports
  • Know how much you will be paid and when
  • Leverage insights to know what’s working and what’s not

A New View into Your Customer…Happiness!

What’s your CHI® Score?

Dozens of elements are used to form the Customer Happiness Index, based on dimensions of loyalty, satisfaction, engagement, and content.

Our churn prediction uses machine learning to inform which of your subscribers are at-risk of leaving your video service and which signals have the largest influence.

Improve customer engagement with AI-driven personas to tailor marketing outreach and a personalized experience.





Understand and Combat Video Subscription Churn

Download our whitepaper to learn about video subscription churn and what you can do to combat it. Download Whitepaper

Actionable Insights & Subscriber Export

Actionable insights and subscriber export leads to better subscription video businesses through all stages of the customer lifecycle. Direct integrations into marketing platforms, like HubSpot, make taking action easy. Lead your audience deeper into your library with recommendations based on healthy lifetime values.

Acquire more of your best customers through Facebook, Google, and Twitter lookalike campaigns using CHI score or Total Payments.

Convert more trialists by engaging inactives and promoting shows identified by the Content Explorer.

Take save-actions for at-risk customers identified by CHI with preemptive outreach and notifications.

Reconnect campaigns reduce acquisition costs by targeting fans as new seasons arrive.

Our Customer Success Program Makes Onboarding Easy

With dozens of pre-built data integrations, getting started is easy.

  • Site and app analytics provide engagement data
  • Subscriber management and payment processors detail the relationship with each subscriber
  • OVP and video management systems provide context for the shows, genres, and leagues your audience loves

Beyond the Wicket Scorecard providing actionable insights, our Customer Success team adds additional analyst horsepower, meeting with your team regularly to review your data and recommend actions based on industry best practices.

See how video companies today are leveraging their data to drive Audience Lifetime Value

Download the Direct to Consumer Subscription Insights whitepaper

Download the Whitepaper
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