Drive Audience Lifetime ValueWith Unique Insights for Your Video Business
WHERE THE DATA TELLS YOUR STORY
Media companies are searching for new ways to reach their target audience and improve their decision making to grow audience lifetime value, improve operational reliability and collaborate throughout the process. The Wicket Scorecard was designed to bridge the gap between your siloed data and better decision-making based on data-driven insights and is the only audience insights platform designed to tell a story about your video business from the data. To compete effectively in this evolving market, media companies will need this new level of sophistication in their business intelligence tools.
AUDIENCE LIFETIME VALUE is a new metric for many media companies as they establish direct relationships with their customers. This KPI can be applied to direct-to-consumer subscriptions, TV-Everywhere and even ad-supported video businesses. Supporting this KPI are a host of charts and graphs (we call them Wickets) detailing:
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Better Visibility into Your Customers
Customer KPIs can be applied to direct-to-consumer subscriptions, TV-Everywhere and ad-supported video businesses. Each of the supporting charts and graphs are called Wickets. The Wickets show a host of information to give you a thorough view into the health of your video business, including customer acquisition costs, ARPU, lifetime value, the effectiveness of marketing sources and sales channels, and more.
KPIs for Conversions & Lost Customers
Get a sense of the effectiveness of your tactics with a glance at the Conversions and Lost Customers Wickets. With conversion breakdowns that measure yield per marketing source, allows a drill-down into each source to take action, and details conversions per product, device and sales channel, you have unique insights into what is working and what isn’t. Likewise, the Lost Customer Wickets empowers you to target high-churn products, devices, and sales channels as well as analyze viewing behavior prior to cancellation which allows you to apply risk analysis to current customers.
Optimize the Engagement
There are a number of ways the Engagement Wickets reveal your audiences interaction with your library. Detailed trends of video consumption, average days streamed, and activity over time, identify ideal videos per session and number of series watched to maximize conversions and lifetime value through cohort analysis. The Wickets showcase top videos and trial drivers and explore connections between videos for promotional opportunities and growing audience lifetime value.
Up-level business decisions, improve KPIs and lead a successful video business by embracing data and collaboration. Exporting Wicket snapshots is easy for use in documents, presentations and conversations and supports the virtuous cycle of decide, implement, map the impact and improve. This information can be shared and used throughout your organization to make informed decisions across multiple departments.