Getting the Most Out of Your Content Library

Getting the Most Out of Your Content Library

We recently published a high level overview of our Content KPI page, designed to give our customers several insights into audience engagement with their content library. In this post, we’ll dig into one of the more exciting Wickets on this page, called the Content...
Introducing Content Engagement KPIs for Video

Introducing Content Engagement KPIs for Video

As a subscription video business, one of your biggest investments and most important differentiators is your library of entertainment. One of the most interesting and valuable ways to look at your service is through the lens of how subscribers engage with your...
Customer Acquisition Cost Over Time

Customer Acquisition Cost Over Time

Adding new customers in a cost-effective manner is one of the key attributes of a successful subscription business. It means that marketing spend is targeted well, and that target customers are responding to your outreach. Customers come from many sources, but a large...
Lost Customers by Video Views

Lost Customers by Video Views

A deep content offering and an engaged base are fundamental to maintaining and growing subscription numbers. Visualizing how content is consumed will allow you to identify at-risk customers and work on retaining them. The Wicket Scorecard looks at several data points...