Survival Analysis in an SVoD Business

Survival Analysis in an SVoD Business

Survival Analysis & Lifetime Value   An audience’s lifetime value is a powerful and straightforward metric that is highly important in determining the long-term health of a subscription business. As we talked about in Calculating Lifetime Value in an SVoD...
Introducing Content Engagement KPIs for Video

Introducing Content Engagement KPIs for Video

As a subscription video business, one of your biggest investments and most important differentiators is your library of entertainment. One of the most interesting and valuable ways to look at your service is through the lens of how subscribers engage with your...
Customer Acquisition Cost Over Time

Customer Acquisition Cost Over Time

Adding new customers in a cost-effective manner is one of the key attributes of a successful subscription business. It means that marketing spend is targeted well, and that target customers are responding to your outreach. Customers come from many sources, but a large...