How to Leverage a 35% Churn Rate

How to Leverage a 35% Churn Rate

According to recent research, churn rate among OTT services now averages about 35%. While problematic, churn is part of the new reality of streaming media. Join us for a discussion about how to mitigate your own churn rate, how to plan for it, and how to leverage...
How to Retain ‘Binge and Churn’ Subscribers

How to Retain ‘Binge and Churn’ Subscribers

The flexibility of SVoD services has given rise to users whose goal is to ‘binge and churn’. But what can be done to retain these subscribers, preventing them from becoming an OTT churn statistic and instead increasing their lifetime value? Bingeing is a good thing...
Customer Success: Urban Movie Channel

Customer Success: Urban Movie Channel

Understanding the Customer Experience to Increase Subscriber Acquisition UMC is the first-to-market streaming channel catering to African-American and urban audiences offering a range of content to viewers. Founded by Robert L. Johnson, Chairman of RLJ Entertainment...