Wicket Labs Announces Further Funding

Wicket Labs Announces Further Funding

From Madrona Venture Group, WestRiver Group, and Others to Accelerate Audience Insights Platform Development Recent Customers Include Acorn TV, Brown Sugar, MHz Choice, Noggin, Yippee, and Urban Movie Channel Seattle, March 26, 2019 — Wicket Labs, an industry-leading...
Defining SVoD Trial Conversions

Defining SVoD Trial Conversions

Free Trial Conversion is one of the most important metrics to monitor in a successful SVoD business. In the ongoing search for new subscribers, companies employ many different tactics to attract and engage new users. From social media lookalike campaigns to promoting...
How to Setup Firebase for OTT Video Services

How to Setup Firebase for OTT Video Services

Overview Google has been making major changes to its Google Analytics product in recent months. In October 2019, they started sunsetting mobile app reporting using their Google Analytics SDK. This required companies wanting to collect usage data from their mobile apps...
Is Your Data Marketing Ready?

Is Your Data Marketing Ready?

Data has always been a key component in effectively reaching your audience, but many OTT companies are not digging deep enough to leverage all of the data available to them to engage the right customers, at the right time, with the right message. Online video...