Meeting Growth Targets

Meeting Growth Targets

Download the Whitepaper As January ends and February begins, it’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. To build confidence, we suggest going a step beyond the classic “new...
Calculating Lifetime Value in a SVoD Business

Calculating Lifetime Value in a SVoD Business

Invest with Confidence in Your SVoD Business How much revenue do you think you will receive from your next customer? How long will they stay in the service and what discounts matter to ensure a long-term customer relationship? Is that exclusive content license only...
From Subscription to Membership

From Subscription to Membership

A look to the future of D2C video We’re excited to share our first guest post on the Wicket Labs blog and happy to count the author, Mike Berkley, as one of our advisors. Mike has led strategy and development of new businesses for Spotify, MoviePass, Comcast, Viacom,...
How Does Your Content Library Measure Up?

How Does Your Content Library Measure Up?

A t Wicket Labs, we provide many insights related to content engagement that help our customers understand what is working and what needs some work in terms of catalog and promotion. This post will focus on library composition related engagement metrics. Is Your...