Data has always been a key component in effectively reaching your audience, but many OTT companies are not digging deep enough to leverage all of the data available to them to engage the right customers, at the right time, with the right message. Online video...
Reduce CAC with Reconnect CampaignsIn this competitive landscape, acquiring customers can be an expensive proposition. In addition to licensing or creating content, paying for exclusivity, and operational costs required to run a video service, focusing too much on the...
Download the Whitepaper As January ends and February begins, it’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. To build confidence, we suggest going a step beyond the classic “new...
We recently announced the addition of Subscriber Export functionality to the Wicket Scorecard, which makes it possible to manage subscribers of video services for use in marketing systems highly contextual and easy to do. The intention of these action-oriented exports...
Every video service we work with has a fairly substantial number of subscribers that haven’t watched a video in the last 30 days. We call these inactive subscribers, stalled users. Intuitively, these customers are at risk of leaving the service and this is validated...
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