by Jeremy Harvey | Jul 16, 2020 | How-to
Customer acquisition costs for streaming services are on the rise. Lower overall spend, reduce ad wastage, and increase your conversion rate with lookalike campaigns powered by Wicket Scorecard. Cast your mind back to 2018. Zuckerberg had to testify at the senate,...
by Marty Roberts | May 5, 2020 | Scorecard Updates
Today’s definitions of engagement are not good enough for OTT video services. Metrics such as total hours watched, monthly active users, and total views are interesting but not actionable. We need a better understanding of engagement to catch each audience cohort at...
by Eric Knutson | Jan 6, 2020 | OTT Insights
Data has always been a key component in effectively reaching your audience, but many OTT companies are not digging deep enough to leverage all of the data available to them to engage the right customers, at the right time, with the right message. Online video...
by Jeremy Harvey | Feb 6, 2019 | How-to
Reduce CAC with Reconnect Campaigns In this competitive landscape, acquiring customers can be an expensive proposition. In addition to licensing or creating content, paying for exclusivity, and operational costs required to run a video service, focusing too much on...
by Marty Roberts | Jan 28, 2019 | OTT Insights
As January ends and February begins, it’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. To build confidence, we suggest going a step beyond the classic “new customers per day or...
