Top 6 OTT Analytics Updates of 2020

Top 6 OTT Analytics Updates of 2020

Feature Updates for Wicket Scorecard It’s been some time since we posted a digest of the latest OTT Analytics updates to Wicket Scorecard. Even in the challenging times of 2020, our team has been hard at work adding powerful new features to boost the effectiveness of...
Is Your Data Marketing Ready?

Is Your Data Marketing Ready?

Data has always been a key component in effectively reaching your audience, but many OTT companies are not digging deep enough to leverage all of the data available to them to engage the right customers, at the right time, with the right message. Online video...
Win Back Your Lost Subscribers

Win Back Your Lost Subscribers

Reduce CAC with Reconnect Campaigns In this competitive landscape, acquiring customers can be an expensive proposition. In addition to licensing or creating content, paying for exclusivity, and operational costs required to run a video service, focusing too much on...
Meeting Growth Targets

Meeting Growth Targets

As January ends and February begins, it’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. To build confidence, we suggest going a step beyond the classic “new customers per day or...