by Jeremy Harvey | Feb 6, 2019 | How-to
Reduce CAC with Reconnect CampaignsIn this competitive landscape, acquiring customers can be an expensive proposition. In addition to licensing or creating content, paying for exclusivity, and operational costs required to run a video service, focusing too much on the...
by Marty Roberts | Jan 28, 2019 | Media Insights
Download the Whitepaper As January ends and February begins, it’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. To build confidence, we suggest going a step beyond the classic “new...
by Ian Blaine | Dec 11, 2018 | Scorecard Updates
We recently announced the addition of Subscriber Export functionality to the Wicket Scorecard, which makes it possible to manage subscribers of video services for use in marketing systems highly contextual and easy to do. The intention of these action-oriented exports...
by Marty Roberts | Nov 12, 2018 | How-to
Every video service we work with has a fairly substantial number of subscribers that haven’t watched a video in the last 30 days. We call these inactives. Intuitively, these customers are at-risk of leaving the service and this is validated by our machine learning...
by Eric Knutson | Oct 30, 2018 | How-to
Content companies have long struggled with the question of how to best convert users into paying subscribers. Free content, free trials, and freemium subscriptions are all tactics that are used to attract new users, as it always easier to give away content than to get...
