How to Leverage a 35% Churn Rate

How to Leverage a 35% Churn Rate

According to recent research, churn rate among OTT services now averages about 35%. While problematic, churn is part of the new reality of streaming media. Join us for a discussion about how to mitigate your own churn rate, how to plan for it, and how to leverage...
Customer Success: Urban Movie Channel

Customer Success: Urban Movie Channel

Understanding the Customer Experience to Increase Subscriber Acquisition UMC is the first-to-market streaming channel catering to African-American and urban audiences offering a range of content to viewers. Founded by Robert L. Johnson, Chairman of RLJ Entertainment...
5 Main Reasons Subscribers Churn

5 Main Reasons Subscribers Churn

(And What to do About it) Churn is a fact of life for video streaming services, but it can be fatal for those that don’t get a handle on it. So, what are the main reasons for OTT churn, and how can platform data be used to tackle the problem? Minimizing OTT churn is...