How to Leverage a 35% Churn Rate

How to Leverage a 35% Churn Rate

According to recent research, churn rate among OTT services now averages about 35%. While problematic, churn is part of the new reality of streaming media. Join us for a discussion about how to mitigate your own churn rate, how to plan for it, and how to leverage...
Customer Success: Urban Movie Channel

Customer Success: Urban Movie Channel

Understanding the Customer Experience to Increase Subscriber Acquisition UMC is the first-to-market streaming channel catering to African-American and urban audiences offering a range of content to viewers. Founded by Robert L. Johnson, Chairman of RLJ Entertainment...
Five Main Reasons Subscribers Churn

Five Main Reasons Subscribers Churn

(And What to do About it) Churn is a fact of life for video streaming services, but it can be fatal for those that don’t get a handle on it. So, what are the main reasons for OTT churn, and how can platform data be used to tackle the problem? Minimizing OTT churn is...