How to Retain ‘Binge and Churn’ Subscribers

How to Retain ‘Binge and Churn’ Subscribers

The flexibility of SVoD services has given rise to users whose goal is to ‘binge and churn’. But what can be done to retain these subscribers, preventing them from becoming an OTT churn statistic and instead increasing their lifetime value? Bingeing is a good thing...
5 Myths Driving a Build vs Buy Decision

5 Myths Driving a Build vs Buy Decision

O k “myths” might have been clickbaity…really, we’re talking about assumptions which have truth to them, but ultimately don’t always lend themselves to the best outcomes. New Market, Growing Pressure The need for data-driven audience insights is relatively new to the...