Keep ’em Coming Back with Killer Content

Keep ’em Coming Back with Killer Content

In previous posts we have discussed the importance of measuring and monitoring the churn rate of your subscription video on demand (SVOD) service. We have covered the different types of churn and some steps you can take to lower your churn rate and retain more...
Tactics for Reducing Subscription Churn

Tactics for Reducing Subscription Churn

In last week’s article, we discussed what subscription churn is, the different types of churn and how it affects your business growth. This week we will dive a little deeper into voluntary churn and discuss ways to combat it.  For a quick review, voluntary churn is...
Understanding Video Subscription Churn

Understanding Video Subscription Churn

There are many key indicators in running a successful video subscription business, but at the core, every successful service has a predictable and stable amount of recurring revenue. In any business, attracting and converting new customers is essential to growing and...
Lost Customers by Video Views

Lost Customers by Video Views

A deep content offering and an engaged base are fundamental to maintaining and growing subscription numbers. Visualizing how content is consumed will allow you to identify at-risk customers and work on retaining them. The Wicket Scorecard looks at several data points...