Turning Oranges into App Store Data

Turning Oranges into App Store Data

A Universal View of App Store & Video Distribution Channel Data Many media companies who have invested in a direct-to-consumer SVoD offering rely on third-party app stores and video distribution channels; Google Play, iTunes Store, Amazon Channels, etc., to...
Enhancing Customer Acquisition with Integrated Data

Enhancing Customer Acquisition with Integrated Data

Leveraging data has always been the key to successfully identifying and targeting potential customers in subscription businesses. For years advertisers have keyed in on demographic data to help reach the right customers at the right time in the right location. The...