Exploring New Dimensions

Exploring New Dimensions

Here at Wicket Labs, we’re always looking for new, valuable ways to leverage the OTT data we harmonize for our customers. Sometimes a new insight emerges from combining and presenting existing data in different ways, and sometimes adding new data to an existing Wicket...
Video Distribution: A Universal View

Video Distribution: A Universal View

A Universal View of App Store & Video Distribution Channel Data Many media companies who have invested in a direct-to-consumer SVoD offering rely on third-party app stores and video distribution channels; Google Play, iTunes Store, Amazon Channels, etc., to...
Enhancing Customer Acquisition with Integrated Data

Enhancing Customer Acquisition with Integrated Data

Leveraging data has always been the key to successfully identifying and targeting potential customers in subscription businesses. For years advertisers have keyed in on demographic data to help reach the right customers at the right time in the right location. The...