From Distribution to Actionable Insight

From Distribution to Actionable Insight

How to Make the Most of Third-party Marketplaces SVoD businesses rely on app stores for distribution. But, with each app store operating in a silo, it’s difficult to know what’s working and what isn’t. Read on to find out how streaming services can level the playing...
Comcast X1 App Store Integration

Comcast X1 App Store Integration

We’re expanding the Distribution page of the Wicket Scorecard with another important, third-party distribution channel; the Comcast X1 App Store and you can access it in your account today. Just a quick post today but an important one. The Distribution page in the...
Defining SVoD Trial Conversions

Defining SVoD Trial Conversions

Free Trial Conversion is one of the most important metrics to monitor in a successful SVoD business. In the ongoing search for new subscribers, companies employ many different tactics to attract and engage new users. From social media lookalike campaigns to promoting...
The True Cost of Building an Audience

The True Cost of Building an Audience

Here at Wicket Labs, we work hard to give our customers a more complete picture of their video business by combining data sources and delivering new insights based on that. One interesting observation that has emerged from this work is that we sometimes see trial...