by Jeremy Harvey | Apr 4, 2019 | Wicket Events
Panel: Do you REALLY understand your audience? How well do you really know your audience? This panel will discuss strategies that media companies can use to understand the behaviors, preferences, and how audiences interact with your content. Corporate Participant:...
by Ian Blaine | Apr 4, 2019 | Scorecard Updates
Here at Wicket Labs, we’re always looking for new, valuable ways to leverage the OTT data we harmonize for our customers. Sometimes a new insight emerges from combining and presenting existing data in different ways, and sometimes adding new data to an existing Wicket...
by Eric Knutson | Nov 27, 2017 | Media Insights, Wicket Insights
A deep content offering and an engaged base are fundamental to maintaining and growing subscription numbers. Visualizing how content is consumed will allow you to identify at-risk customers and work on retaining them. The Wicket Scorecard looks at several data points...
by Eric Knutson | Oct 30, 2017 | Wicket Insights
Welcome back! In last week’s Wicket Labs Insight, we showed how the Wicket Scorecard helps you understand how customers Learn, Try and Buy your service, how you can use that data to visualize your most effective acquisition channels and optimize your marketing spend...
