Data has always been a key component in effectively reaching your audience, but many OTT companies are not digging deep enough to leverage all of the data available to them to engage the right customers, at the right time, with the right message. Online video...
[ This article originally appeared in the Summer 2019 edition of OTT Executive Magazine. ] AI is everywhere. Permeating our lives throughout the day. From the mobile devices we’re constantly tapping and swiping, to more subtle uses, like that “customer service agent”...
Reduce CAC with Reconnect Campaigns In this competitive landscape, acquiring customers can be an expensive proposition. In addition to licensing or creating content, paying for exclusivity, and operational costs required to run a video service, focusing too much on...
OTT Days Los Angeles Join us and some of our industry partners to gain a 360-degree view of the OTT ecosystem. Participants will hear from TV experts to receive valuable industry insights and network with industry peers. Be inspired by a wide range of presentations...
Panel: Show & Tech The 2018 Show & Tech segment, led by Leslie Ellis, a WICT Woman of the Year and WICT Avant Garde recipient, will serve up the latest in relevant new technologies — and especially how Machine Learning, Artificial Intelligence, and Computer...
