by Jeremy Harvey | Aug 6, 2019 | Media Insights
[ This article originally appeared in the Summer 2019 edition of OTT Executive Magazine. ] AI is everywhere. Permeating our lives throughout the day. From the mobile devices we’re constantly tapping and swiping, to more subtle uses, like that “customer service agent”...
by Jeremy Harvey | Feb 6, 2019 | How-to
Reduce CAC with Reconnect CampaignsIn this competitive landscape, acquiring customers can be an expensive proposition. In addition to licensing or creating content, paying for exclusivity, and operational costs required to run a video service, focusing too much on the...
by Jeremy Harvey | Nov 7, 2018 | Wicket Events
OTT Days Los Angeles Join us and some of our industry partners to gain a 360-degree view of the OTT ecosystem. Participants will hear from TV experts to receive valuable industry insights and network with industry peers. Be inspired by a wide range of presentations...
by Jeremy Harvey | Oct 25, 2018 | Wicket Events
Panel: Show & Tech The 2018 Show & Tech segment, led by Leslie Ellis, a WICT Woman of the Year and WICT Avant Garde recipient, will serve up the latest in relevant new technologies — and especially how Machine Learning, Artificial Intelligence, and Computer...
by Jeremy Harvey | Oct 17, 2018 | How-to
The Power of Intelligent Targeting In today’s highly competitive OTT market, marketers face challenges ensuring their promotions are presented to the right people. They need to stand out to the correct audience if they have a chance of improving the acquisition rates...
