Wicket Labs & IBC 2020

Wicket Labs & IBC 2020

IBC 2020 is canceled With IBC 2020 being canceled, the opportunity to connect with our European prospects and customers at a major media event will not be taking place. The good news is, we can still connect through technology! Just because the event is not happening...
Comcast X1 App Store Integration

Comcast X1 App Store Integration

We’re expanding the Distribution page of the Wicket Scorecard with another important, third-party distribution channel; the Comcast X1 App Store and you can access it in your account today. Just a quick post today but an important one. The Distribution page in the...
Defining SVoD Trial Conversions

Defining SVoD Trial Conversions

Free Trial Conversion is one of the most important metrics to monitor in a successful SVoD business. In the ongoing search for new subscribers, companies employ many different tactics to attract and engage new users. From social media lookalike campaigns to promoting...
Meeting Growth Targets

Meeting Growth Targets

As January ends and February begins, it’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. To build confidence, we suggest going a step beyond the classic “new customers per day or...