Top 6 OTT Analytics Updates of 2020

Top 6 OTT Analytics Updates of 2020

Feature Updates for Wicket Scorecard It’s been some time since we posted a digest of the latest OTT Analytics updates to Wicket Scorecard. Even in the challenging times of 2020, our team has been hard at work adding powerful new features to boost the effectiveness of...
Survival Analysis in an SVoD Business

Survival Analysis in an SVoD Business

Survival Analysis & Lifetime Value   An audience’s lifetime value is a powerful and straightforward metric that is highly important in determining the long-term health of a subscription business. As we talked about in Calculating Lifetime Value in an SVoD...
Balancing Your Video Library

Balancing Your Video Library

With more and more SVoD offerings hitting the market and many more on the way, the competitive landscape is getting cluttered. Services are searching more intensely for ways to attract new users, and maybe, more importantly, keep the ones they have. With the bigger...