Keep ’em Coming Back with Killer Content

Keep ’em Coming Back with Killer Content

In previous posts we have discussed the importance of measuring and monitoring the churn rate of your subscription video on demand (SVOD) service. We have covered the different types of churn and some steps you can take to lower your churn rate and retain more...
Tactics for Reducing Subscription Churn

Tactics for Reducing Subscription Churn

In last week’s article, we discussed what subscription churn is, the different types of churn and how it affects your business growth. This week we will dive a little deeper into voluntary churn and discuss ways to combat it.  For a quick review, voluntary churn is...
Introducing Content Engagement KPIs for Video

Introducing Content Engagement KPIs for Video

As a subscription video business, one of your biggest investments and most important differentiators is your library of entertainment. One of the most interesting and valuable ways to look at your service is through the lens of how subscribers engage with your...