Survival Analysis in an SVoD Business

Survival Analysis in an SVoD Business

Survival Analysis & Lifetime Value   An audience’s lifetime value is a powerful and straightforward metric that is highly important in determining the long-term health of a subscription business. As we talked about in Calculating Lifetime Value in an SVoD...
Tips for Maintaining a Low OTT Churn Rate

Tips for Maintaining a Low OTT Churn Rate

OTT subscription churn continues to be a top area of focus for service providers. Considering how much marketing goes into engaging with and acquiring new customers, losing customers at an elevated rate can be detrimental to your long-term success. Keeping customers...
Balancing Your Video Library

Balancing Your Video Library

With more and more SVoD offerings hitting the market and many more on the way, the competitive landscape is getting cluttered, services are looking harder and harder at ways to attract new users, and maybe, more importantly, keep the ones they have. With the bigger...