Converting New C-19 Viewers into Loyal Customers

Converting New C-19 Viewers into Loyal Customers

Originally posted on nScreenMedia.com: Shelter-in-place viewers are proving to be a bonanza for online TV providers. However, getting people past their first payment is only the beginning. Converting them to loyal customers is the challenge. In this interview with Ian...
Streaming Video is Booming Right Now, But…

Streaming Video is Booming Right Now, But…

What do You do When People Start Leaving the House Again? Video views are up 30% for OTT services but as stay-at-home orders due to COVID-19 gradually lift across the world, once highly engaged subscribers may have other things on their mind. Learn about actions to...
Survival Analysis in an SVoD Business

Survival Analysis in an SVoD Business

Survival Analysis & Lifetime Value   An audience’s lifetime value is a powerful and straightforward metric that is highly important in determining the long-term health of a subscription business. As we talked about in Calculating Lifetime Value in an SVoD...