How to Setup Firebase for OTT Video Services

How to Setup Firebase for OTT Video Services

Overview Google has been making major changes to its Google Analytics product in recent months. In October 2019, they started sunsetting mobile app reporting using their Google Analytics SDK. This required companies wanting to collect usage data from their mobile apps...
Is Your Data Marketing Ready?

Is Your Data Marketing Ready?

Data has always been a key component in effectively reaching your audience, but many OTT companies are not digging deep enough to leverage all of the data available to them to engage the right customers, at the right time, with the right message. Online video...