by Jeremy Harvey | Nov 11, 2019 | Wicket Events
Panel: Winning Back Subscribers Coping with Churn in OTT Wicket Labs CEO, Marty Roberts will be participating on an industry panel at Parks Associates’ Future of Video conference. Join us to hear about winning back your subscribers. As the OTT video market...
by Jeremy Harvey | Oct 10, 2019 | Wicket Insights
Survival Analysis & Lifetime Value An audience’s lifetime value is a powerful and straightforward metric that is highly important in determining the long-term health of a subscription business. As we talked about in Calculating Lifetime Value in an SVoD...
by Jeremy Harvey | Sep 12, 2019 | How-to
OTT subscription churn continues to be a top area of focus for service providers. Considering how much marketing goes into engaging with and acquiring new customers, losing customers at an elevated rate can be detrimental to your long-term success. Keeping customers...
by Jeremy Harvey | Jul 27, 2019 | Media Insights
With the pending launch of Disney+[1] and restructure of WarnerMedia streaming video services under HBO Max[2], there has been a lot of talk about the coming battle for subscribers between the SVoD video giants. Where does that leave the other services already...
by Jeremy Harvey | Feb 15, 2019 | Media Insights
The worldwide market for direct-to-consumer subscription video on demand (SVoD) continues to grow. It’s estimated that over 50% of adults use at least one OTT video service and average nearly three SVoD services per household. Global revenues approached $35...
