by Jeremy Harvey | Nov 19, 2018 | Wicket Events
Parks Associates’ inaugural entertainment event Future of Video: OTT, Pay TV, and Digital Media features new consumer research and insights on the changing video and digital media markets. For over twenty years, Parks Associates has been studying the connected CE and...
by Jeremy Harvey | Oct 25, 2018 | Wicket Events
Panel: Show & Tech Kat Schelonka, Data Engineer The 2018 Show & Tech segment, led by Leslie Ellis, a WICT Woman of the Year and WICT Avant Garde recipient, will serve up the latest in relevant new technologies — and especially how Machine Learning, Artificial...
by Ian Blaine | Oct 2, 2018 | Scorecard Updates
Actionable Insights While the Wicket Scorecard is used by many different groups throughout digital media organizations, we have found that marketing teams are some of the most engaged users and crave more actionable insights. According to a Forrester study,[1] nearly...
by Ian Blaine | Aug 18, 2018 | Big Data
Shining a Light on Hidden Insights Embracing data is a necessity for today’s savvy businesses. But the biggest obstacle to using advanced data analysis is simply access to the data. Breaking down data silos can be especially difficult when in a survey of Data...
by Jeremy Harvey | Apr 25, 2018 | Wicket Events
Panel: Combatting Churn: Bundling, Pricing, and Promo Strategies that work With no contracts to sign, or equipment to lease, or installation visits to manage, relationships between program distributors and customers come easy in the over-the-top world. Maybe too easy....
