by Jeremy Harvey | Sep 12, 2019 | How-to
OTT subscription churn continues to be a top area of focus for service providers. Considering how much marketing goes into engaging with and acquiring new customers, losing customers at an elevated rate can be detrimental to your long-term success. Keeping customers...
by Jeremy Harvey | Jul 27, 2019 | Media Insights
With the pending launch of Disney+[1] and restructure of WarnerMedia streaming video services under HBO Max[2], there has been a lot of talk about the coming battle for subscribers between the SVoD video giants. Where does that leave the other services already...
by Jeremy Harvey | Feb 15, 2019 | Media Insights
The worldwide market for direct-to-consumer subscription video on demand (SVoD) continues to grow. It’s estimated that over 50% of adults use at least one OTT video service and average nearly three SVoD services per household. Global revenues approached $35...
by Marty Roberts | Jan 28, 2019 | Media Insights
Download the Whitepaper As January ends and February begins, it’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. To build confidence, we suggest going a step beyond the classic “new...
by Jeremy Harvey | Nov 19, 2018 | Wicket Events
Parks Associates’ inaugural entertainment event Future of Video: OTT, Pay TV, and Digital Media features new consumer research and insights on the changing video and digital media markets. For over twenty years, Parks Associates has been studying the connected CE and...
