by Jeremy Harvey | Sep 11, 2020 | OTT Insights
From content promotion to new user acquisition and beyond, the effective use of data impacts every aspect of streaming video success. Download this guide to get practical advice on how to make the most of the data goldmine you’re sitting on. Data is all around us,...
by Jeremy Harvey | Aug 11, 2020 | SVoD Insights
As competition increases, SVoD services must work harder to progress new users through each stage of the customer lifecycle. Download our latest guide and discover actionable advice on how to enhance each stage to increase subscriber loyalty. There are at least 300...
by Jeremy Harvey | Jul 14, 2020 | Scorecard Updates
We’re expanding the Distribution page of the Wicket Scorecard with another important, third-party distribution channel; the Comcast X1 App Store and you can access it in your account today. Just a quick post today but an important one. The Distribution page in the...
by Jeremy Harvey | May 18, 2020 | Case Study
Understanding the Customer Experience to Increase Subscriber Acquisition UMC is the first-to-market streaming channel catering to African-American and urban audiences offering a range of content to viewers. Founded by Robert L. Johnson, Chairman of RLJ Entertainment...
by Ian Blaine | Apr 22, 2019 | OTT Insights
Here at Wicket Labs, we work hard to give our customers a more complete picture of their video business by combining data sources and delivering new insights based on that. One interesting observation that has emerged from this work is that we sometimes see trial...
