by Jeremy Harvey | Feb 15, 2019 | Media Insights
The worldwide market for direct-to-consumer subscription video on demand (SVoD) continues to grow. It’s estimated in the US alone that around 70% of households subscribe to an SVoD service and average nearly three services per household. Global revenues...
by Jeremy Harvey | Feb 6, 2019 | How-to
Reduce CAC with Reconnect CampaignsIn this competitive landscape, acquiring customers can be an expensive proposition. In addition to licensing or creating content, paying for exclusivity, and operational costs required to run a video service, focusing too much on the...
by Ian Blaine | Oct 2, 2018 | Scorecard Updates
Actionable Insights While the Wicket Scorecard is used by many different groups throughout digital media organizations, we have found that marketing teams are some of the most engaged users and crave more actionable insights. According to a Forrester study,[1] nearly...
by Eric Knutson | Sep 17, 2018 | Big Data
Leveraging data has always been the key to successfully identifying and targeting potential customers in subscription businesses. For years advertisers have keyed in on demographic data to help reach the right customers at the right time in the right location. The...
by Eric Knutson | Dec 13, 2017 | Wicket Insights
Adding new customers in a cost-effective manner is one of the key attributes of a successful subscription business. It means that marketing spend is targeted well, and that target customers are responding to your outreach. Customers come from many sources, but a large...
