Enhancing Customer Acquisition with Integrated Data

Enhancing Customer Acquisition with Integrated Data

Leveraging data has always been the key to successfully identifying and targeting potential customers in subscription businesses. For years advertisers have keyed in on demographic data to help reach the right customers at the right time in the right location. The...
Customer Acquisition Cost Over Time

Customer Acquisition Cost Over Time

Adding new customers in a cost-effective manner is one of the key attributes of a successful subscription business. It means that marketing spend is targeted well, and that target customers are responding to your outreach. Customers come from many sources, but a large...