Survival Analysis in an SVoD Business

Survival Analysis in an SVoD Business

Survival Analysis & Lifetime Value   An audience’s lifetime value is a powerful and straightforward metric that is highly important in determining the long-term health of a subscription business. As we talked about in Calculating Lifetime Value in an SVoD...
The Psychology of Binge-Watching

The Psychology of Binge-Watching

We live in a world of 140-character discussions and 20-second attention spans – a world where the content we consume mainly lists ranking the top 10 anything and everything. So, I wonder… Am I the only one that finds the phenomenon of binge-watching to be completely...
Turning Bingers into Fans

Turning Bingers into Fans

We have two, small but mighty metrics in The Wicket Scorecard that drive a lot of conversation, because they take numbers and connect them to something that many in the video industry think about, but don’t always define or know how to act on. The metrics are “Percent...