The Psychology of Binge-Watching

The Psychology of Binge-Watching

We live in a world of 140-character discussions and 20-second attention spans – a world where the content we consume mainly lists ranking the top 10 anything and everything. So, I wonder… Am I the only one that finds the phenomenon of binge-watching to be completely...
Turning Bingers into Fans

Turning Bingers into Fans

We have two, small but mighty metrics in The Wicket Scorecard that drive a lot of conversation, because they take numbers and connect them to something that many in the video industry think about, but don’t always define or know how to act on. The metrics are “Percent...
Your Online Video Platform as a Data Source

Your Online Video Platform as a Data Source

Although Online Video Platforms (OVP) take many different forms on the web, the SVoD (Subscription Video on Demand) services that come to Wicket Labs in search of deeper insights into their audiences most often employ an OVP that offers a SaaS model to manage, encode,...
Can You Really Measure Happiness?

Can You Really Measure Happiness?

At Wicket Labs, we believe you can when it comes to subscribers and your service. That’s why we’ve developed a new way of thinking about user health, our Customer Happiness Index, or CHI® Score. This concept expands beyond traditional consumer satisfaction indices,...