by Jeremy Harvey | Oct 22, 2019 | Scorecard Updates
Wicket Scorecard Executive Summary With a world awash in data, subscription video businesses need purpose-built tools to interpret the digital flood. The Wicket Scorecard bridges the gap between insights and action from their many different siloed data sources. While...
by Jeremy Harvey | Oct 10, 2019 | Wicket Insights
Survival Analysis & Lifetime Value An audience’s lifetime value is a powerful and straightforward metric that is highly important in determining the long-term health of a subscription business. As we talked about in Calculating Lifetime Value in an SVoD...
by Jeremy Harvey | Jul 27, 2019 | Media Insights
With the pending launch of Disney+[1] and restructure of WarnerMedia streaming video services under HBO Max[2], there has been a lot of talk about the coming battle for subscribers between the SVoD video giants. Where does that leave the other services already...
by Jeremy Harvey | Feb 15, 2019 | Media Insights
The worldwide market for direct-to-consumer subscription video on demand (SVoD) continues to grow. It’s estimated that over 50% of adults use at least one OTT video service and average nearly three SVoD services per household. Global revenues approached $35...
by Jeremy Harvey | Feb 6, 2019 | How-to
Reduce CAC with Reconnect CampaignsIn this competitive landscape, acquiring customers can be an expensive proposition. In addition to licensing or creating content, paying for exclusivity, and operational costs required to run a video service, focusing too much on the...
