by Joey Lesh | Dec 6, 2018 | Scorecard Updates
How much revenue do you think you will receive from your next customer? How long will they stay in the service and what discounts matter to ensure a long-term customer relationship? Is that exclusive content license only driving short-term subscribers or is it a...
by Jeremy Harvey | Nov 7, 2018 | Wicket Events
OTT Days Los Angeles Join us and some of our industry partners to gain a 360-degree view of the OTT ecosystem. Participants will hear from TV experts to receive valuable industry insights and network with industry peers. Be inspired by a wide range of presentations...
by Ian Blaine | Oct 2, 2018 | Scorecard Updates
Actionable Insights While the Wicket Scorecard is used by many different groups throughout digital media organizations, we have found that marketing teams are some of the most engaged users and crave more actionable insights. According to a Forrester study,[1] nearly...
by Ian Blaine | Aug 18, 2018 | Big Data
Shining a Light on Hidden Insights Embracing data is a necessity for today’s savvy businesses. But the biggest obstacle to using advanced data analysis is simply access to the data. Breaking down data silos can be especially difficult when in a survey of Data...
by Jeremy Harvey | Aug 7, 2018 | Media Insights
We live in a world of 140-character discussions and 20-second attention spans – a world where the content we consume mainly lists ranking the top 10 anything and everything. So, I wonder… Am I the only one that finds the phenomenon of binge-watching to be completely...
