What do You do When People Start Leaving the House Again? Video views are up 30% for OTT services but as stay-at-home orders due to COVID-19 gradually lift across the world, once highly engaged subscribers may have other things on their mind. Learn about actions to...
From Madrona Venture Group, WestRiver Group, and Others to Accelerate Audience Insights Platform Development Recent Customers Include Acorn TV, Brown Sugar, MHz Choice, Noggin, Yippee, and Urban Movie Channel Seattle, March 26, 2019 — Wicket Labs, an industry-leading...
Join us at CES 2020! CES is the world’s gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation...
See the follow-up to this post, Product Development Spotlight: Summary Page Wicket Scorecard Executive Summary With a world awash in data, subscription video businesses need purpose-built tools to interpret the digital flood. The Wicket Scorecard bridges the gap...
Survival Analysis & Lifetime Value An audience’s lifetime value is a powerful and straightforward metric that is highly important in determining the long-term health of a subscription business. As we talked about in Calculating Lifetime Value in an SVoD...
