by Jeremy Harvey | Feb 15, 2019 | Media Insights
The worldwide market for direct-to-consumer subscription video on demand (SVoD) continues to grow. It’s estimated in the US alone that around 70% of households subscribe to an SVoD service and average nearly three services per household. Global revenues...
by Jeremy Harvey | Feb 6, 2019 | How-to
Reduce CAC with Reconnect CampaignsIn this competitive landscape, acquiring customers can be an expensive proposition. In addition to licensing or creating content, paying for exclusivity, and operational costs required to run a video service, focusing too much on the...
by Joey Lesh | Dec 6, 2018 | Scorecard Updates
How much revenue do you think you will receive from your next customer? How long will they stay in the service and what discounts matter to ensure a long-term customer relationship? Is that exclusive content license only driving short-term subscribers or is it a...
by Jeremy Harvey | Nov 7, 2018 | Wicket Events
OTT Days Los Angeles Join us and some of our industry partners to gain a 360-degree view of the OTT ecosystem. Participants will hear from TV experts to receive valuable industry insights and network with industry peers. Be inspired by a wide range of presentations...
by Ian Blaine | Oct 2, 2018 | Scorecard Updates
Actionable Insights While the Wicket Scorecard is used by many different groups throughout digital media organizations, we have found that marketing teams are some of the most engaged users and crave more actionable insights. According to a Forrester study,[1] nearly...
