by Jeremy Harvey | Jul 27, 2019 | Media Insights
With the pending launch of Disney+[1] and restructure of WarnerMedia streaming video services under HBO Max[2], there has been a lot of talk about the coming battle for subscribers between the SVoD video giants. Where does that leave the other services already...
by Jeremy Harvey | Feb 15, 2019 | Media Insights
The worldwide market for direct-to-consumer subscription video on demand (SVoD) continues to grow. It’s estimated that over 50% of adults use at least one OTT video service and average nearly three SVoD services per household. Global revenues approached $35...
by Jeremy Harvey | Feb 6, 2019 | How-to
Reduce CAC with Reconnect CampaignsIn this competitive landscape, acquiring customers can be an expensive proposition. In addition to licensing or creating content, paying for exclusivity, and operational costs required to run a video service, focusing too much on the...
by Joey Lesh | Dec 6, 2018 | Scorecard Updates
How much revenue do you think you will receive from your next customer? How long will they stay in the service and what discounts matter to ensure a long-term customer relationship? Is that exclusive content license only driving short-term subscribers or is it a...
by Jeremy Harvey | Nov 7, 2018 | Wicket Events
OTT Days Los Angeles Join us and some of our industry partners to gain a 360-degree view of the OTT ecosystem. Participants will hear from TV experts to receive valuable industry insights and network with industry peers. Be inspired by a wide range of presentations...
