From Madrona Venture Group, WestRiver Group, and Others to Accelerate Audience Insights Platform Development Recent Customers Include Acorn TV, Brown Sugar, MHz Choice, Noggin, Yippee, and Urban Movie Channel Seattle, March 26, 2019 — Wicket Labs, an industry-leading...
Join us at CES 2020! CES is the world’s gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation...
See the follow-up to this post, Product Development Spotlight: Summary Page Wicket Scorecard Executive Summary With a world awash in data, subscription video businesses need purpose-built tools to interpret the digital flood. The Wicket Scorecard bridges the gap...
Survival Analysis & Lifetime Value An audience’s lifetime value is a powerful and straightforward metric that is highly important in determining the long-term health of a subscription business. As we talked about in Calculating Lifetime Value in an SVoD...
With the pending launch of Disney+[1] and restructure of WarnerMedia streaming video services under HBO Max[2], there has been a lot of talk about the coming battle for subscribers between the SVoD video giants. Where does that leave the other services already...
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