Enhancing Customer Acquisition with Integrated Data

Enhancing Customer Acquisition with Integrated Data

Leveraging data has always been the key to successfully identifying and targeting potential customers in subscription businesses. For years advertisers have keyed in on demographic data to help reach the right customers at the right time in the right location. The...
Your Online Video Platform as a Data Source

Your Online Video Platform as a Data Source

Although Online Video Platforms (OVP) take many different forms on the web, the SVoD (Subscription Video on Demand) services that come to Wicket Labs in search of deeper insights into their audiences most often employ an OVP that offers a SaaS model to manage, encode,...