Customer Success: Urban Movie Channel

Customer Success: Urban Movie Channel

Understanding the Customer Experience to Increase Subscriber Acquisition UMC is the first-to-market streaming channel catering to African-American and urban audiences offering a range of content to viewers. Founded by Robert L. Johnson, Chairman of RLJ Entertainment...
5 Main Reasons Subscribers Churn

5 Main Reasons Subscribers Churn

(And What to do About it) Churn is a fact of life for video streaming services, but it can be fatal for those that don’t get a handle on it. So, what are the main reasons for OTT churn, and how can platform data be used to tackle the problem? Minimizing OTT churn is...
Converting New C-19 Viewers into Loyal Customers

Converting New C-19 Viewers into Loyal Customers

Originally posted on nScreenMedia.com: Shelter-in-place viewers are proving to be a bonanza for online TV providers. However, getting people past their first payment is only the beginning. Converting them to loyal customers is the challenge. In this interview with Ian...