by Jeremy Harvey | Jul 27, 2019 | Media Insights
With the pending launch of Disney+[1] and restructure of WarnerMedia streaming video services under HBO Max[2], there has been a lot of talk about the coming battle for subscribers between the SVoD video giants. Where does that leave the other services already...
by Jeremy Harvey | Apr 4, 2019 | Wicket Events
Panel: Do you REALLY understand your audience? How well do you really know your audience? This panel will discuss strategies that media companies can use to understand the behaviors, preferences, and how audiences interact with your content. Corporate Participant:...
by Jeremy Harvey | Feb 15, 2019 | Media Insights
The worldwide market for direct-to-consumer subscription video on demand (SVoD) continues to grow. It’s estimated that over 50% of adults use at least one OTT video service and average nearly three SVoD services per household. Global revenues approached $35...
by Eric Knutson | Sep 17, 2018 | Big Data
Leveraging data has always been the key to successfully identifying and targeting potential customers in subscription businesses. For years advertisers have keyed in on demographic data to help reach the right customers at the right time in the right location. The...
by Jeremy Harvey | Sep 4, 2018 | Big Data
How Video Companies Can Capitalize on their Data Last month, the Media & Entertainment Services Alliance (MESA) published a thought-provoking article on a growing challenge for organizations: how to transform from being data-driven to being insights-driven....
