Survival Analysis in an SVoD Business

Survival Analysis in an SVoD Business

Survival Analysis & Lifetime Value   An audience’s lifetime value is a powerful and straightforward metric that is highly important in determining the long-term health of a subscription business. As we talked about in Calculating Lifetime Value in an SVoD...
Improving OTT Analytics for Video Services

Improving OTT Analytics for Video Services

It’s been a while since we’ve written about improvements to the Wicket Scorecard. We are striving for it to be the most effective tool for our customers when it comes to understanding OTT analytics. SVoD services are involved in a constantly changing marketplace, so...
Balancing Your Video Library

Balancing Your Video Library

With more and more SVoD offerings hitting the market and many more on the way, the competitive landscape is getting cluttered, services are looking harder and harder at ways to attract new users, and maybe, more importantly, keep the ones they have. With the bigger...