How to Retain ‘Binge and Churn’ Subscribers

How to Retain ‘Binge and Churn’ Subscribers

The flexibility of SVOD services has given rise to users whose goal is to ‘binge and churn’. But what can be done to retain these subscribers, preventing them from becoming an OTT churn statistic and instead increasing their lifetime value? Bingeing is a good thing...
Converting New C-19 Viewers into Loyal Customers

Converting New C-19 Viewers into Loyal Customers

Originally posted on nScreenMedia.com: Shelter-in-place viewers are proving to be a bonanza for online TV providers. However, getting people past their first payment is only the beginning. Converting them to loyal customers is the challenge. In this interview with Ian...
Streaming Video is Booming Right Now, But…

Streaming Video is Booming Right Now, But…

What do You do When People Start Leaving the House Again? Video views are up 30% for OTT services but as stay-at-home orders due to COVID-19 gradually lift across the world, once highly engaged subscribers may have other things on their mind. Learn about actions to...
Wicket Labs Announces Further Funding

Wicket Labs Announces Further Funding

From Madrona Venture Group, WestRiver Group, and Others to Accelerate Audience Insights Platform Development Recent Customers Include Acorn TV, Brown Sugar, MHz Choice, Noggin, Yippee, and Urban Movie Channel Seattle, March 26, 2019 — Wicket Labs, an industry-leading...