by Jeremy Harvey | Aug 11, 2020 | SVoD Insights
As competition increases, SVoD services must work harder to progress new users through each stage of the customer lifecycle. Download our latest guide and discover actionable advice on how to enhance each stage to increase subscriber loyalty. There are at least 300...
by Jeremy Harvey | Jul 16, 2020 | How-to
Customer acquisition costs for streaming services are on the rise. Lower overall spend, reduce ad wastage, and increase your conversion rate with lookalike campaigns powered by Wicket Scorecard. Cast your mind back to 2018. Zuckerberg had to testify at the senate,...
by Jeremy Harvey | Jul 7, 2020 | SVoD Insights
The streaming wars are heating up. Download our latest guide and discover how to use data to your advantage for reconnecting subscribers that churn. The SVoD space has never been hotter. In recent months there has been a surge in consumption and conversion, leading...
by Jeremy Harvey | Jun 16, 2020 | OTT Insights
4 Key Areas to Monitor as Live Events Fully Resume With live sporting events beginning to return to action, sports-oriented video services have an incredible opportunity to focus their efforts on how to create new and engaging content for and with their fans. Read...
by Jeremy Harvey | May 18, 2020 | Case Study
Understanding the Customer Experience to Increase Subscriber Acquisition UMC is the first-to-market streaming channel catering to African-American and urban audiences offering a range of content to viewers. Founded by Robert L. Johnson, Chairman of RLJ Entertainment...
