Understanding the Customer Experience to Increase Subscriber Acquisition UMC is the first-to-market streaming channel catering to African-American and urban audiences offering a range of content to viewers. Founded by Robert L. Johnson, Chairman of RLJ Entertainment...
(And What to do About it) Churn is a fact of life for video streaming services, but it can be fatal for those that don’t get a handle on it. So, what are the main reasons for OTT churn, and how can platform data be used to tackle the problem? Minimizing OTT churn is...
Originally posted on nScreenMedia.com: Shelter-in-place viewers are proving to be a bonanza for online TV providers. However, getting people past their first payment is only the beginning. Converting them to loyal customers is the challenge. In this interview with Ian...
Today’s definitions of engagement are not good enough for OTT video services. Metrics such as total hours watched, monthly active users, and total views are interesting but not actionable. We need a better understanding of engagement to catch each audience cohort at...
If content is king, actionable insights and user metrics are queen. Discover how OTT services can put the two to work to drive greater value and reduce churn. As of last year, OTT churn was at an all-time high – and growing. Research from Parks Associates found that...
