by Marty Roberts | Jan 28, 2019 | Media Insights
Download the Whitepaper As January ends and February begins, it’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. To build confidence, we suggest going a step beyond the classic “new...
by Jeremy Harvey | Nov 7, 2018 | Wicket Events
OTT Days Los Angeles Join us and some of our industry partners to gain a 360-degree view of the OTT ecosystem. Participants will hear from TV experts to receive valuable industry insights and network with industry peers. Be inspired by a wide range of presentations...
by Jeremy Harvey | Oct 17, 2018 | How-to
The Power of Intelligent Targeting In today’s highly competitive OTT market, marketers face challenges ensuring their promotions are presented to the right people. They need to stand out to the correct audience if they have a chance of improving the acquisition rates...
by Ian Blaine | Oct 2, 2018 | Scorecard Updates
Actionable Insights While the Wicket Scorecard is used by many different groups throughout digital media organizations, we have found that marketing teams are some of the most engaged users and crave more actionable insights. According to a Forrester study,[1] nearly...
