Roku Channel Store Integration

Expanding Your View of App Store & Video Distribution Channel Data

Our Video Distribution page is a great place to see integrated information from the third-party app stores and distribution partners that make up at least a part of the go-to-market strategies for most OTT video services. To support this, we have developed direct integrations with the Apple App Store, the Google Play store, the Amazon Channels store, and we’re happy to announce that we have now integrated with the Roku Channel Store as well.

This means that OTT video businesses can now compare their D2C business with the performance at each of these partners and see how each partner performs vis-a-vis one another. We have several Wickets that help with this.

The value of having all of this partner data in one place is not only beneficial in that it provides a complete view of the business, but it’s also a huge time-saver. Internal teams that compile these kinds of reports together manually, spend hours a week doing so. With our product, it’s all integrated and automated, so you just have to log in to the Wicket Scorecard to see your aggregated reports.

Adding the Roku Channel Store was essential to staying in lock-step with our customers, as it was the most requested app store integration in our backlog. With thousands of channels, it’s also a great opportunity for us to help many companies that use this along with other stores.

To learn more about how you can save time and gain insights into your OTT partner performance, drop us a line!


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