Wicket Labs CEO, Marty Roberts, will participate in a panel at the 2018 NAB Show. Big Data Overload: Tools to Help. The panel will explore ways in which media companies can better equip themselves to make data actionable and find insights with impact.
Wicket Labs will be at 2018 NAB Show. Fill out this form to schedule a meeting or a demo with us at the show. We look forward to seeing you there!
One of the most important factors in preventing churn is attracting the right customers. The Wicket Scorecard shows you which campaigns are driving users that convert, stick around, and ultimately become your most profitable subscribers.
Video subscription services need to quickly adapt & customize experiences to keep users engaged or risk losing them to competitive offerings. Since loyalty can be low and users fairly transient, leverage data to build loyalty through personalized experiences and with a breadth of content offerings.
Voluntary churn is user initiated. There can be a variety of reasons a user decides to cancel; the cost, the quality of content, seasonality, service issues, just to name a few. We dive a little deeper into voluntary churn and discuss ways to combat it.
Churn rate is a primary indicator of the health of your SVoD business and how successful you are at retaining your existing customer base. Understanding how, why, and the rate at which customers leave your service will allow you to focus acquisition on the most profitable and effective campaigns.
By looking at your library through several lenses, Content Explorer gives you powerful new insights & concrete ways to better leverage your content.
We’ve launched a brand new KPI page to focus on Content Engagement for video, designed to complement the service-level engagement metrics already in the Wicket Scorecard.
Adding new customers in a cost-effective manner is one of the key attributes of a successful subscription business.
Lost Customers By Video Views is one metric that can help every video subscription service understand customer behavior minimize the impact of churn.