The Wicket Scorecard has a direct integration with HubSpot to send your subscriber exports directly into their CRM platform to create an endless number of campaigns and achieve the results you desire.
The trend toward membership will become even more pronounced as direct-to-consumer services realize tapping into the human need for connection and community is a powerful tool in building and retaining a subscriber base.
Healthy subscription services have a good distribution of views across a meaningful portion of their library. These content engagement metrics help our customers understand what is working and what needs work in terms of their content library and promotion.
The allure of building your own product versus buying a third-party, purpose-built platform can seem like the right path to take but ultimately doesn’t always lead to the best outcome.
You will find the payoff for experimenting with different methodologies of finding the sweet spot for re-engaging your inactive audience members is reduced churn and more.
How do you give trialists the final nudge to fully commit to your service? Find out the most effective way is to push them into a trial that will both satisfy the immediate need of accessing content they are chasing while providing a commitment to the service and a reason to come back and view more of the free trial.
Lookalike campaigns leveraging the CHI score from the Wicket Scorecard leverage a video service’s data sources to target new prospects in new and interesting ways.
For teams across within media organizations, the Wicket Scorecard offers a powerful feature that allows them to take the abundant data they have and truly take action on the unique insights it provides.
Integrating data from multiple systems will support your efforts to target customers that will convert, engage, and stay with your video service long-term.
In this new world of Big Data, business intelligence applications — like the Wicket Scorecard — built on top of companies’ data and enterprise assets are helping smart companies capitalize on their data.