A balanced video library will deliver what your customers are looking for and help you keep users engaged and coming back for more content.
By utilizing the Wicket Scorecard, UP Faith & Family have addressed critical business needs and delivered significant business benefit across the complete customer lifecycle.
Using trial acquisition interchangeably with customer acquisition can be misleading. Learn how TAC measures how well you sell your value proposition, and CAC measures how well you deliver on it.
Our Wickets are even more insightful with additional dimensions used as pivots; genre, franchise, series, season, and title, along with geolocation for customers.
Ensuring the best security practices are employed is a prerequisite for any good partnership. The following policies are a few that Wicket Labs utilize to protect our customers’ data.
The Distribution tab in the Wicket Scorecard presents a universal view into third-party distribution channels & app stores & provides a detailed understanding of the effectiveness of each.
Here are 16 key video analytics OTT video content providers should be tracking to help data-driven decision-making when it comes to their subscription video businesses.
Acquiring customers can be an expensive proposition. Winning back former, happy customers is a great way to minimize acquisition costs & maximize customer lifetime value.
It’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. Download our latest paper to learn how to build a simple business model to track key drivers of the business.
Content is the core of a video-based business. How do you measure which content captures their attention and increases their subscription renewals?