You will find the payoff for experimenting with different methodologies of finding the sweet spot for re-engaging your inactive audience members is reduced churn and more.
Catch our CSO, Ian Blaine at OTT Days Los Angeles, coming up on November 15, 2018, as he discusses maximizing audience LTV in the D2C video ecosystem.
How do you give trialists the final nudge to fully commit to your service? Find out the most effective way is to push them into a trial that will both satisfy the immediate need of accessing content they are chasing while providing a commitment to the service and a reason to come back and view more of the free trial.
Wicket Labs Data Engineer, Kat Schelonka, will be participating on a WICT panel at the Rocky Mountain Tech it Out conference, November 8th, 2018, to discuss the application of machine learning and the Customer Happiness Index (CHI) in the Wicket Scorecard.
Lookalike campaigns leveraging the CHI score from the Wicket Scorecard leverage a video service’s data sources to target new prospects in new and interesting ways.
For teams across within media organizations, the Wicket Scorecard offers a powerful feature that allows them to take the abundant data they have and truly take action on the unique insights it provides.
Integrating data from multiple systems will support your efforts to target customers that will convert, engage, and stay with your video service long-term.
In this new world of Big Data, business intelligence applications — like the Wicket Scorecard — built on top of companies’ data and enterprise assets are helping smart companies capitalize on their data.
By integrating data we present unique insights in the Wicket Scorecard. This combined data-set serves as a great foundation for machine learning efforts, which delivers more interesting correlation features and predictions than individual data sources.
In this hyper-digitized age we live in, where attention spans are shorter than a goldfish, what makes people binge-watch content in the first place? We explore some interesting studies and spark some ideas on how you can keep your audience engaged with your content.