For as long as SVOD services have been around, so has the debate for how long and what type of free trial should be offered to maximize top-the-funnel acquisition while still converting at a high enough rate to successfully grow your subscriber base.
SVoD services come to Wicket Labs in search of deeper insights into their audiences and often employ an OVP. But how does the Wicket Scorecard integrate with them and what do we do with the data?
An Audience Insights Platform is a new category of software that savvy media companies, broadcasters, and Pay TV operators will need to start tracking and prioritizing in order to compete in a dynamic market.
Outlined in today’s post are three adjustments we suggest to the default setup of Google Analytics to help video services get the most out of their data.
Wicket Labs CEO, Marty Roberts, will be on a panel at The Pay TV Show, May 16, 2018. The panel will discuss bundling, pricing, and promo strategies that work to combat churn.
At Wicket Labs, we believe you can when it comes to subscribers and your service, you can measure happiness. We’re introducing a new feature that leverages machine learning and dozens of elements to form the Customer Happiness Index (CHI). Easily discover which of your subscribers are likely to leave your service and pinpoint which signals have the largest influence on subscr churn..
Today, Wicket Labs announced that it has been chosen by MOTOR TREND, to provide key performance indicators for its direct-to-consumer subscription video business. MOTOR TREND will use the Wicket Scorecard to bridge the gap between its siloed data and better data-driven decisions for its video business.
Wicket Labs CEO, Marty Roberts, will participate in a panel at the 2018 NAB Show. Big Data Overload: Tools to Help. The panel will explore ways in which media companies can better equip themselves to make data actionable and find insights with impact.
Wicket Labs will be at 2018 NAB Show. Fill out this form to schedule a meeting or a demo with us at the show. We look forward to seeing you there!
One of the most important factors in preventing churn is attracting the right customers. The Wicket Scorecard shows you which campaigns are driving users that convert, stick around, and ultimately become your most profitable subscribers.