In this hyper-digitized age we live in, where attention spans are shorter than a goldfish, what makes people binge-watch content in the first place? We explore some interesting studies and spark some ideas on how you can keep your audience engaged with your content.
Wicket Labs will be attending IBC2018. Request a meeting with us using the form on this page and we’ll set up a time to meet.
We are continually iterating and improving the Wicket Scorecard based on our customer’s feedback and the timing was right to post an update on the things our developers and engineers have been working so diligently.
Wicket Labs CEO, Marty Roberts, will be on a panel at OTT Channels Conference, July 17, 2018. The panel will share their insights about the key metrics OTT operators need to measure and interpret in order to gain a competitive edge.
Wicket Labs Secures $2.8 Million in Funding to Further Develop Industry-Leading Audience Insights Platform
Today Wicket Labs announced $2.8 million in financing led by WestRiver Group with participation from existing investors, Madrona Venture Group and Divergent Ventures.
A Binger is a user who has watched three or more episodes of the same series in a 24 hour period. A fan is someone who has watched 80% of available episodes of at least one season of a series.
For as long as SVOD services have been around, so has the debate for how long and what type of free trial should be offered to maximize top-the-funnel acquisition while still converting at a high enough rate to successfully grow your subscriber base.
SVoD services come to Wicket Labs in search of deeper insights into their audiences and often employ an OVP. But how does the Wicket Scorecard integrate with them and what do we do with the data?
An Audience Insights Platform is a new category of software that savvy media companies, broadcasters, and Pay TV operators will need to start tracking and prioritizing in order to compete in a dynamic market.
Outlined in today’s post are three adjustments we suggest to the default setup of Google Analytics to help video services get the most out of their data.