A more accurate audience lifetime value lets you invest with confidence in acquiring more customers, license more content, or test new pricing to capture even more customers. We are updating the Wicket Scorecard to use the Fader-Hardie method for a better LTV.
The trend toward membership will become even more pronounced as direct-to-consumer services realize tapping into the human need for connection and community is a powerful tool in building and retaining a subscriber base.
Wicket Labs will be attending CES to talk about the latest developments with the Wicket Scorecard. Get an update or a demo to see how we’re helping video services increase their Audience Lifetime Value.
Healthy subscription services have a good distribution of views across a meaningful portion of their library. These content engagement metrics help our customers understand what is working and what needs work in terms of their content library and promotion.
The allure of building your own product versus buying a third-party, purpose-built platform can seem like the right path to take but ultimately doesn’t always lead to the best outcome.
Join us for the inaugural Parks & Associates Future of Video event, December 10-12. Wicket Labs CEO, Marty Roberts, will be participating on the Video Service Acquisition and Retention Strategies panel.
You will find the payoff for experimenting with different methodologies of finding the sweet spot for re-engaging your inactive audience members is reduced churn and more.
Catch our CSO, Ian Blaine at OTT Days Los Angeles, coming up on November 15, 2018, as he discusses maximizing audience LTV in the D2C video ecosystem.
How do you give trialists the final nudge to fully commit to your service? Find out the most effective way is to push them into a trial that will both satisfy the immediate need of accessing content they are chasing while providing a commitment to the service and a reason to come back and view more of the free trial.
Wicket Labs Data Engineer, Kat Schelonka, will be participating on a WICT panel at the Rocky Mountain Tech it Out conference, November 8th, 2018, to discuss the application of machine learning and the Customer Happiness Index (CHI) in the Wicket Scorecard.