OTT streaming has completely changed the way in which we consume media in today’s day and age- here’s how it has and will change the face of media to come.
What are some considerations to make when applying artificial intelligence (AI) to streaming video? We make suggestions for more informed decision-making.
Regardless of which stage of growth your SVoD service is in, the Wicket Scorecard provides different levels of utility to help you reach the next phase.
CEO, Marty Roberts, sat down with Joleen Hughes, of Hughes Media Law Group on The Lawyer Who Rocks podcast to talk all about nerdtastic data…and other things.
Knowing where your metrics stand in relation to your peers can provide powerful guidance in terms of how to optimize your efforts and spending. That’s why we’ve introduced OTT benchmarks in the Wicket Scorecard.
The Wicket Scorecard is the most effective tool for understanding OTT analytics & is consistently evolving to support a constantly changing SVoD marketplace.
A balanced video library will deliver what your customers are looking for and help you keep users engaged and coming back for more content.
By utilizing the Wicket Scorecard, UP Faith & Family have addressed critical business needs and delivered significant business benefit across the complete customer lifecycle.
Using trial acquisition interchangeably with customer acquisition can be misleading. Learn how TAC measures how well you sell your value proposition, and CAC measures how well you deliver on it.
Our Wickets are even more insightful with additional dimensions used as pivots; genre, franchise, series, season, and title, along with geolocation for customers.