Acquiring customers can be an expensive proposition. Winning back former, happy customers is a great way to minimize acquisition costs & maximize customer lifetime value.
It’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. Download our latest paper to learn how to build a simple business model to track key drivers of the business.
Wicket Labs will be attending NATPE Miami to talk about the latest developments with the Wicket Scorecard. See how we’re helping video services increase their Audience Lifetime Value.
Content is the core of a video-based business. How do you measure which content captures their attention and increases their subscription renewals?
The Wicket Scorecard has a direct integration with HubSpot to send your subscriber exports directly into their CRM platform to create an endless number of campaigns and achieve the results you desire.
A more accurate audience lifetime value lets you invest with confidence in acquiring more customers, license more content, or test new pricing to capture even more customers. We are updating the Wicket Scorecard to use the Fader-Hardie method for a better LTV.
The trend toward membership will become even more pronounced as direct-to-consumer services realize tapping into the human need for connection and community is a powerful tool in building and retaining a subscriber base.
Wicket Labs will be attending CES to talk about the latest developments with the Wicket Scorecard. Get an update or a demo to see how we’re helping video services increase their Audience Lifetime Value.
Healthy subscription services have a good distribution of views across a meaningful portion of their library. These content engagement metrics help our customers understand what is working and what needs work in terms of their content library and promotion.
The allure of building your own product versus buying a third-party, purpose-built platform can seem like the right path to take but ultimately doesn’t always lead to the best outcome.