Wicket Labs Blog
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How to Setup Firebase for OTT Video Services
Read how to leverage Google Analytics for Firebase to track video playback events for your OTT video streaming service to see how popular your content is.
Product Development Spotlight: Summary Page
Based on feedback from our customers, we had an opportunity to iterate and evolve the Summary page of the Wicket Scorecard. Catch a glimpse of our process to see how we integrated a new set of requirements to create a more effective product and challenge our assumptions.
Is Your Data Marketing Ready?
Tap into the potential of insight-driven marketing, utilizing your data to help learn more about your audience and effectively target subscribers throughout the full customer lifecycle.
Competing With Giants: How Niche Streaming Services Can Still Find Success
OTT video is revolutionizing the media & entertainment industry. Here is how smaller, niche streaming services can find success in the streaming age.
The Right Information for the Right Audience
With a world awash in data, sometimes managers need to quickly access important KPIs. Introducing the Wicket Scorecard Summary tab, an executive dashboard.
Survival Analysis in an SVoD Business
The Wicket Scorecard derives a survival curve from retention rates to predict a more accurate audience lifetime value through survival analysis. Learn about why this is important and how you can increase your retention rate.
Marty Roberts Talks with Colin Dixon about LTV, Attention Index, Benchmarks, & More
Wicket Labs CEO, Marty Roberts, recently sat down with Colin Dixon of nScreenMedia to talk about our updated customer LTV calculation, the Attention Index, free trial conversion benchmarks, & more.
Tips for Maintaining a Low OTT Churn Rate
Do you want to achieve a low OTT churn rate? Who doesn’t? Implement the tips we have lined up for you here in your OTT service and you’ll be well on your way.
Wicket Labs Announces First European Customers; DutchChannels, and True Royalty
Wicket Labs today announced our first European customers; DutchChannels, & True Royalty. Introduces free, confidential SVoD benchmark assessment report.
How OTT Streaming is Changing the Face of Media
OTT streaming has completely changed the way in which we consume media in today’s day and age- here’s how it has and will change the face of media to come.