Wicket Labs Blog
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Customer Success: Urban Movie Channel
Utilizing the Wicket Scorecard has helped Urban Movie Channel understand subscriber behavior at a deeper level & launch efficient lookalike campaigns using CHI for their SVoD service.
5 Main Reasons Subscribers Churn
Churn is a fact of life for video streaming services, but it can be fatal for those that don’t get a handle on it. So, what are the main reasons for OTT churn and how can platform data be used to tackle the problem?
Converting New C-19 Viewers into Loyal Customers
Wicket Labs CSO, Ian Blaine, recently talked with Colin Dixon of nScreenMedia to discuss converting “shelter-in-place” viewers & getting them past their first payment.
Redefining Engagement for OTT Video Services
Wicket Labs is redefining video engagement for OTT services with a bias toward taking action. Get a better understanding of every subscriber, TV-E member, and registered user and keep them engaged.
Streaming Video is Booming Right Now, But…
Video views are up 30% for OTT services but as stay-at-home orders due to COVID-19 gradually lift across the world, once highly engaged subscribers may have other things on their mind. Learn about actions to take to retain this cohort of users for the long-term no matter which stage of the lifecycle they’re in.
Help Your Subs Escape the Recommendation Echo Chamber & Reduce OTT Churn
Preventing a content echo chamber depends on understanding the complex relationship between content assets and viewer attention. Find out how a data-driven approach can better achieve this, drive trial conversions, and lure back stalled subscribers.
Understanding OTT Churn: Why Catalog Depth isn’t Always the Answer
If content is king, actionable insights and user metrics are queen. Discover how OTT services can put the two to work to drive greater value and reduce churn.
Roku Channel Store Integration
Our Video Distribution page is a great place to see integrated info from the Roku Channel Store along with other third-party app stores & distribution partners.
Wicket Labs Announces Further Funding
Today we announce further investment from our existing investor base and announce some of our latest customer additions.
Defining SVoD Trial Conversions
Free Trial Conversion is one of the most important metrics to monitor in an SVoD business. Be consistent & straightforward to effectively evaluate success.