Wicket Labs Blog
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Wicket Labs Announces Further Funding
Today we announce further investment from our existing investor base and announce some of our latest customer additions.
Defining SVoD Trial Conversions
Free Trial Conversion is one of the most important metrics to monitor in an SVoD business. Be consistent & straightforward to effectively evaluate success.
Looking Beyond Views to Find Entertainment Value in OTT Content
The new Content Catalog Wicket packs a ton of functionality into one powerful table to give you a sense of your relative OTT content performance and gives sports the first-class treatment.
How to Setup Firebase for OTT Video Services
Read how to leverage Google Analytics for Firebase to track video playback events for your OTT video streaming service to see how popular your content is.
Product Development Spotlight: Summary Page
Based on feedback from our customers, we had an opportunity to iterate and evolve the Summary page of the Wicket Scorecard. Catch a glimpse of our process to see how we integrated a new set of requirements to create a more effective product and challenge our assumptions.
Is Your Data Marketing Ready?
Tap into the potential of insight-driven marketing, utilizing your data to help learn more about your audience and effectively target subscribers throughout the full customer lifecycle.
Competing With Giants: How Niche Streaming Services Can Still Find Success
OTT video is revolutionizing the media & entertainment industry. Here is how smaller, niche streaming services can find success in the streaming age.
The Right Information for the Right Audience
With a world awash in data, sometimes managers need to quickly access important KPIs. Introducing the Wicket Scorecard Summary tab, an executive dashboard.
Survival Analysis in an SVoD Business
The Wicket Scorecard derives a survival curve from retention rates to predict a more accurate audience lifetime value through survival analysis. Learn about why this is important and how you can increase your retention rate.
Marty Roberts Talks with Colin Dixon about LTV, Attention Index, Benchmarks, & More
Wicket Labs CEO, Marty Roberts, recently sat down with Colin Dixon of nScreenMedia to talk about our updated customer LTV calculation, the Attention Index, free trial conversion benchmarks, & more.