Wicket Labs Blog
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The True Cost of Building an Audience
Using trial acquisition interchangeably with customer acquisition can be misleading. Learn how TAC measures how well you sell your value proposition, and CAC measures how well you deliver on it.
CSO, Ian Blaine, Participating on Panel at The Pay TV Show
This panel will discuss how data and analytics are being used to increase subscriber engagement and which strategies help to gain and keep customers.
CEO, Marty Roberts, Participating on Panel at Brightcove PLAY
This panel at Brightcove PLAY will discuss various strategies and lessons learned for maximizing the lifetime value of OTT subscribers across the full lifecycle of the subscriber.
CSO, Ian Blaine, Participating in Panel at NAB
How well do you really know your audience? This panel will discuss strategies that media companies can use to understand the behaviors, preferences, and how audiences interact with your content.
Exploring New Dimensions
Our Wickets are even more insightful with additional dimensions used as pivots; genre, franchise, series, season, and title, along with geolocation for customers.
CEO, Marty Roberts, Participating in Panel at NAB Show
This panel explores how content providers can go D2C, deploy multiple monetization models, testing & iterating different approaches to optimize revenue, & best practice on building a solution that scales easily as yous OTT service grows.
Wicket Labs & Data Security
Ensuring the best security practices are employed is a prerequisite for any good partnership. The following policies are a few that Wicket Labs utilize to protect our customers’ data.
Schedule a Meeting with Wicket Labs at the 2019 NAB Show
Wicket Labs will be at 2019 NAB Show. Fill out this form to schedule a meeting or a demo with us at the show. We look forward to seeing you there!
Video Distribution: A Universal View
The Distribution tab in the Wicket Scorecard presents a universal view into third-party distribution channels & app stores & provides a detailed understanding of the effectiveness of each.
16 Key SVoD Analytics to Consider in Tailoring Your Subscription Strategy
Here are 16 key video analytics OTT video content providers should be tracking to help data-driven decision-making when it comes to their subscription video businesses.