Wicket Labs Blog
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Meeting Growth Targets
It’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. Download our latest paper to learn how to build a simple business model to track key drivers of the business.
Meet with Wicket Labs at NATPE Miami
Wicket Labs will be attending NATPE Miami to talk about the latest developments with the Wicket Scorecard. See how we’re helping video services increase their Audience Lifetime Value.
Understanding Content through the Lens of Your Customer, Attention Index
Content is the core of a video-based business. How do you measure which content captures their attention and increases their subscription renewals?
Enhance HubSpot Campaigns with the Wicket Scorecard
The Wicket Scorecard has a direct integration with HubSpot to send your subscriber exports directly into their CRM platform to create an endless number of campaigns and achieve the results you desire.
Calculating Lifetime Value in a SVoD Business
A more accurate audience lifetime value lets you invest with confidence in acquiring more customers, license more content, or test new pricing to capture even more customers. We are updating the Wicket Scorecard to use the Fader-Hardie method for a better LTV.
From Subscription to Membership
The trend toward membership will become even more pronounced as direct-to-consumer services realize tapping into the human need for connection and community is a powerful tool in building and retaining a subscriber base.
Meet with Wicket Labs at CES
Wicket Labs will be attending CES to talk about the latest developments with the Wicket Scorecard. Get an update or a demo to see how we’re helping video services increase their Audience Lifetime Value.
How Does Your Content Library Measure Up?
Healthy subscription services have a good distribution of views across a meaningful portion of their library. These content engagement metrics help our customers understand what is working and what needs work in terms of their content library and promotion.
5 Myths Driving a Build vs Buy Decision
The allure of building your own product versus buying a third-party, purpose-built platform can seem like the right path to take but ultimately doesn’t always lead to the best outcome.
CEO, Marty Roberts, Participating on Panel at Inaugural Parks & Associates Future of Video Event
Join us for the inaugural Parks & Associates Future of Video event, December 10-12. Wicket Labs CEO, Marty Roberts, will be participating on the Video Service Acquisition and Retention Strategies panel.