Wicket Labs Blog
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Survival Analysis in an SVoD Business
The Wicket Scorecard derives a survival curve from retention rates to predict a more accurate audience lifetime value through survival analysis. Learn about why this is important and how you can increase your retention rate.
Marty Roberts Talks with Colin Dixon about LTV, Attention Index, Benchmarks, & More
Wicket Labs CEO, Marty Roberts, recently sat down with Colin Dixon of nScreenMedia to talk about our updated customer LTV calculation, the Attention Index, free trial conversion benchmarks, & more.
Tips for Maintaining a Low OTT Churn Rate
Do you want to achieve a low OTT churn rate? Who doesn’t? Implement the tips we have lined up for you here in your OTT service and you’ll be well on your way.
Wicket Labs Announces First European Customers; DutchChannels, and True Royalty
Wicket Labs today announced our first European customers; DutchChannels, & True Royalty. Introduces free, confidential SVoD benchmark assessment report.
How OTT Streaming is Changing the Face of Media
OTT streaming has completely changed the way in which we consume media in today’s day and age- here’s how it has and will change the face of media to come.
Moving Beyond the Academic with AI in Streaming Video
What are some considerations to make when applying artificial intelligence (AI) to streaming video? We make suggestions for more informed decision-making.
How Data Supports Growth at Each Phase for SVoD Services
Regardless of which stage of growth your SVoD service is in, the Wicket Scorecard provides different levels of utility to help you reach the next phase.
CEO, Marty Roberts, guests on the Lawyer Who Rocks Podcast
CEO, Marty Roberts, sat down with Joleen Hughes, of Hughes Media Law Group on The Lawyer Who Rocks podcast to talk all about nerdtastic data…and other things.
OTT Benchmarks – How Do You Compare to Your Peers?
Knowing where your metrics stand in relation to your peers can provide powerful guidance in terms of how to optimize your efforts and spending. That’s why we’ve introduced OTT benchmarks in the Wicket Scorecard.
Improving SVoD Analytics for Video Services
The Wicket Scorecard is the most effective tool for understanding OTT analytics & is consistently evolving to support a constantly changing SVoD marketplace.