Video views are up 30% for OTT services but as stay-at-home orders due to COVID-19 gradually lift across the world, once highly engaged subscribers may have other things on their mind. Learn about actions to take to retain this cohort of users for the long-term no matter which stage of the lifecycle they’re in.
Preventing a content echo chamber depends on understanding the complex relationship between content assets and viewer attention. Find out how a data-driven approach can better achieve this, drive trial conversions, and lure back stalled subscribers.
If content is king, actionable insights and user metrics are queen. Discover how OTT services can put the two to work to drive greater value and reduce churn.
Our Video Distribution page is a great place to see integrated info from the Roku Channel Store along with other third-party app stores & distribution partners.
Today we announce further investment from our existing investor base and announce some of our latest customer additions.
Free Trial Conversion is one of the most important metrics to monitor in an SVoD business. Be consistent & straightforward to effectively evaluate success.
The new Content Catalog Wicket packs a ton of functionality into one powerful table to give you a sense of your relative OTT content performance and gives sports the first-class treatment.
Read how to leverage Google Analytics for Firebase to track video playback events for your OTT video streaming service to see how popular your content is.
Based on feedback from our customers, we had an opportunity to iterate and evolve the Summary page of the Wicket Scorecard. Catch a glimpse of our process to see how we integrated a new set of requirements to create a more effective product and challenge our assumptions.
Tap into the potential of insight-driven marketing, utilizing your data to help learn more about your audience and effectively target subscribers throughout the full customer lifecycle.