The Wicket Scorecard derives a survival curve from retention rates to predict a more accurate audience lifetime value through survival analysis. Learn about why this is important and how you can increase your retention rate.
Wicket Labs CEO, Marty Roberts, recently sat down with Colin Dixon of nScreenMedia to talk about our updated customer LTV calculation, the Attention Index, free trial conversion benchmarks, & more.
Do you want to achieve a low OTT churn rate? Who doesn’t? Implement the tips we have lined up for you here in your OTT service and you’ll be well on your way.
Wicket Labs today announced our first European customers; DutchChannels, & True Royalty. Introduces free, confidential SVoD benchmark assessment report.
OTT streaming has completely changed the way in which we consume media in today’s day and age- here’s how it has and will change the face of media to come.
What are some considerations to make when applying artificial intelligence (AI) to streaming video? We make suggestions for more informed decision-making.
Regardless of which stage of growth your SVoD service is in, the Wicket Scorecard provides different levels of utility to help you reach the next phase.
CEO, Marty Roberts, sat down with Joleen Hughes, of Hughes Media Law Group on The Lawyer Who Rocks podcast to talk all about nerdtastic data…and other things.
Knowing where your metrics stand in relation to your peers can provide powerful guidance in terms of how to optimize your efforts and spending. That’s why we’ve introduced OTT benchmarks in the Wicket Scorecard.
The Wicket Scorecard is the most effective tool for understanding OTT analytics & is consistently evolving to support a constantly changing SVoD marketplace.