Wicket Labs Blog

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How to Convert and Engage Subscription Trials

How do you give trialists the final nudge to fully commit to your service? Find out the most effective way is to push them into a trial that will both satisfy the immediate need of accessing content they are chasing while providing a commitment to the service and a reason to come back and view more of the free trial.

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Unlocking the Secrets of Integrated Data

By integrating data we present unique insights in the Wicket Scorecard. This combined data-set serves as a great foundation for machine learning efforts, which delivers more interesting correlation features and predictions than individual data sources.

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The Psychology of Binge-Watching

In this hyper-digitized age we live in, where attention spans are shorter than a goldfish, what makes people binge-watch content in the first place? We explore some interesting studies and spark some ideas on how you can keep your audience engaged with your content.

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