More and more streaming video services are turning to a hybrid ad-supported, subscription-based monetization model for OTT video. Success in this new environment will depend more than ever on data-driven insight.
The Distribution page of the Wicket Scorecard is expanding with the integration of the Comcast X1 App Store and you can access it in your account today.
The streaming wars are heating up. Download our guide to learn how to use data to your advantage for reconnecting streaming video subscribers that churn.
Don’t try to be all things to all people. Daily usage isn’t the only path to viability for SVoD services. Success can still be found with an audience that engages on a weekly and even monthly basis.
Live sporting events are beginning to get back to action. Read further to learn about 4 areas where sports-oriented OTT video services have an incredible opportunity to focus their efforts to create new and engaging content for and with their fans.
Sometimes there just isn’t enough time. In this post, we answer questions from a recent webinar we participated in with Brightcove and Hallmark Labs, How to Leverage a 35% Churn Rate.
The flexibility of SVOD services has given rise to users whose goal is to ‘binge and churn’. But what can be done to retain these subscribers, preventing them from becoming an OTT churn statistic and instead increasing their lifetime value?
Utilizing the Wicket Scorecard has helped Urban Movie Channel understand subscriber behavior at a deeper level & launch efficient lookalike campaigns using CHI for their SVoD service.
Churn is a fact of life for video streaming services, but it can be fatal for those that don’t get a handle on it. So, what are the main reasons for OTT churn and how can platform data be used to tackle the problem?
Wicket Labs CSO, Ian Blaine, recently talked with Colin Dixon of nScreenMedia to discuss converting “shelter-in-place” viewers & getting them past their first payment.