Wicket Labs Blog
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How Data Supports Growth at Each Phase for SVoD Services
Regardless of which stage of growth your SVoD service is in, the Wicket Scorecard provides different levels of utility to help you reach the next phase.
Wicket Labs Exhibiting at OTT_X Market & Conference
Wicket Labs is exhibiting at the OTT_X Market & Conference, July 16th & 17th. Chat with us about data-driven insights & #prettydata for your SVoD service.
Meet us at IBC2019
Wicket Labs will be at IBC2019 from September 13-17th. Schedule a time to meet with us at the event by submitting a request here.
CEO, Marty Roberts, guests on the Lawyer Who Rocks Podcast
CEO, Marty Roberts, sat down with Joleen Hughes, of Hughes Media Law Group on The Lawyer Who Rocks podcast to talk all about nerdtastic data…and other things.
OTT Benchmarks – How Do You Compare to Your Peers?
Knowing where your metrics stand in relation to your peers can provide powerful guidance in terms of how to optimize your efforts and spending. That’s why we’ve introduced OTT benchmarks in the Wicket Scorecard.
Improving OTT Analytics for Video Services
The Wicket Scorecard is the most effective tool for understanding OTT analytics & is consistently evolving to support a constantly changing SVoD marketplace.
Balancing Your Video Library
A balanced video library will deliver what your customers are looking for and help you keep users engaged and coming back for more content.
CEO, Marty Roberts, Participating on Panel at OTT Executive Summit
Wicket Labs CEO, Marty Roberts will be participating on a panel at the 2019 OTT Executive Summit, Understanding the Viewer (Data and Analytics, Audience Measurement, Viewer Behavior, Consumer Segmenting)
Customer Success: Up Faith & Family
By utilizing the Wicket Scorecard, UP Faith & Family have addressed critical business needs and delivered significant business benefit across the complete customer lifecycle.
The True Cost of Building an Audience
Using trial acquisition interchangeably with customer acquisition can be misleading. Learn how TAC measures how well you sell your value proposition, and CAC measures how well you deliver on it.