Wicket Labs Blog
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Seeing Your Whole OTT Business
Seeing Your Whole OTT Business ost of our customers have developed their own direct-to-consumer service, for which they bill their subscribers directly. For this part of their business they use the Wicket Scorecard to get an insightful, actionable...
A New Best Practice for Video Subscription Trials
Trials have always been an effective customer acquisition tool for video subscription services. Currently, the Wicket Scorecard benchmark measuring Free Trial Conversion Percentage is 72.2%. With ongoing debates throughout the SVOD industry on the value of trials, we thought it was a good time to revisit the best practices and add to the advice with some recent analysis from our Customer Success team.
Seeing the Big Picture of Your OTT Business
The Wicket Scorecard now allows you to select multiple OTT accounts (ex. regionally or separate services) and see their primary KPIs together.
Employee Spotlight: Mary Morrison
We’re kicking off our Employee Spotlight series with Mary Morrison, one of our Software Developers. She gives the scoop on her background, her day-to-day, and why she decided to solve complex issues for the OTT video industry at Wicket Labs.
End-to-end Guide: Using Data Analytics to Drive SVoD Business Growth
From content promotion to new user acquisition and beyond, the effective use of data impacts every aspect of streaming video success. Download this guide to get practical advice on how to make the most of the data goldmine you’re sitting on.
Top 6 OTT Analytics Updates of 2020
It’s time for another post about the major updates to Wicket Scorecard. Even in the challenging times of 2020, our team has been hard at work adding powerful new features to boost the value of our flagship product.
From Distribution to Actionable Insight
SVoD services rely on app stores for distribution. Learn how to get a complete picture of app store performance and turn that data into actionable intelligence for the benefit of the business overall.
Expert guide: How to Move Subscribers from Trialist to Die-hard Fan
As competition increases, SVoD business must work harder to progress new users through each stage of the customer lifecycle. Download our latest guide and discover actionable advice on how to enhance each stage to increase subscriber loyalty.
7 Questions OTT Providers Should Ask When Comparing Data Visualization Tools
OTT providers are faced with a bewildering array of data visualization platforms to choose from. This article provides a checklist of criteria for the SVoD industry to compare different platforms and identify which is best suited to their needs.
Why Data-driven Insight is the Key to Hybrid AVoD/SVoD Success
More and more streaming video services are turning to a hybrid ad-supported, subscription-based monetization model for OTT video. Success in this new environment will depend more than ever on data-driven insight.