Churn rate is a primary indicator of the health of your SVoD business and how successful you are at retaining your existing customer base. Understanding how, why, and the rate at which customers leave your service will allow you to focus acquisition on the most profitable and effective campaigns.
By looking at your library through several lenses, Content Explorer gives you powerful new insights & concrete ways to better leverage your content.
We’ve launched a brand new KPI page to focus on Content Engagement for video, designed to complement the service-level engagement metrics already in the Wicket Scorecard.
Adding new customers in a cost-effective manner is one of the key attributes of a successful subscription business.
Lost Customers By Video Views is one metric that can help every video subscription service understand customer behavior minimize the impact of churn.
Customer count is designed to give you a better view into the growth of your customer & trial base & how effectively trials convert into paid subscriptions.
Conversion breakdown is generated by combining data from site & application analytics platforms with trial & sales information from commerce systems.
With Wicket Scorecard, media companies can see their video customers across digital platforms with unique insights into conversion, engagement, & churn.
Wicket Labs is a software company focused on giving video companies better, more actionable insights into their operational health and business performance.
With dozens of pre-built, customizable Wickets (API Monitors) for the most popular APIs, it’s easy to get started quickly.