Wicket Labs Blog
Stay up to date with our latest news and updates by subscribing to the Wicket Labs Update Subscribe
Understanding SVOD Churn
Churn rate is a primary indicator of the health of your SVoD business and how successful you are at retaining your existing customer base. Understanding how, why, and the rate at which customers leave your service will allow you to focus acquisition on the most profitable and effective campaigns.
Getting the Most Out of Your SVoD Content Library
By looking at your library through several lenses, Content Explorer gives you powerful new insights & concrete ways to better leverage your content.
Introducing Content Engagement KPIs for Video
We’ve launched a brand new KPI page to focus on Content Engagement for video, designed to complement the service-level engagement metrics already in the Wicket Scorecard.
Customer Acquisition Cost Over Time
Adding new customers in a cost-effective manner is one of the key attributes of a successful subscription business.
Lost Customers by Video Views
Lost Customers By Video Views is one metric that can help every video subscription service understand customer behavior minimize the impact of churn.
Wicket Labs Insight – Customer Count
Customer count is designed to give you a better view into the growth of your customer & trial base & how effectively trials convert into paid subscriptions.
Conversion Breakdown
Conversion breakdown is generated by combining data from site & application analytics platforms with trial & sales information from commerce systems.
Wicket Labs Unveils Wicket Scorecard, an Audience Insights Platform for Media Companies
With Wicket Scorecard, media companies can see their video customers across digital platforms with unique insights into conversion, engagement, & churn.
Wicket Labs’ Evolution
Wicket Labs is a software company focused on giving video companies better, more actionable insights into their operational health and business performance.
Setting up API Monitoring – It’s Easier Than it Seems
With dozens of pre-built, customizable Wickets (API Monitors) for the most popular APIs, it’s easy to get started quickly.