Wicket Labs Blog
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Customer Acquisition Cost Over Time
Adding new customers in a cost-effective manner is one of the key attributes of a successful subscription business.
Lost Customers by Video Views
Lost Customers By Video Views is one metric that can help every video subscription service understand customer behavior minimize the impact of churn.
Wicket Labs Insight – Customer Count
Customer count is designed to give you a better view into the growth of your customer & trial base & how effectively trials convert into paid subscriptions.
Conversion Breakdown
Conversion breakdown is generated by combining data from site & application analytics platforms with trial & sales information from commerce systems.
Wicket Labs Unveils Wicket Scorecard, an Audience Insights Platform for Media Companies
With Wicket Scorecard, media companies can see their video customers across digital platforms with unique insights into conversion, engagement, & churn.
Wicket Labs’ Evolution
Wicket Labs is a software company focused on giving video companies better, more actionable insights into their operational health and business performance.
Setting up API Monitoring – It’s Easier Than it Seems
With dozens of pre-built, customizable Wickets (API Monitors) for the most popular APIs, it’s easy to get started quickly.
API Monitoring and Vendor Selection
s we enter a new year, it’s common for companies to review their existing vendors and identify new vendors to support new initiatives. The challenge is in separating the marketing hype from reality and validating the sales engineers’ promises. API...
Can OTT video match TV’s reliability, quality of delivery?
Last week at the TV of Tomorrow Show in New York, Wicket Labs CEO Marty Roberts joined a panel of industry experts to discuss the importance of quality in OTT. Industry analyst Colin Dixon sums up the discussion in his latest post: At the TV of Tomorrow Show in New...
What is the Cost of Operational Downtime for Media Companies?
How much does downtime cost your organization? When a site or app isn’t functioning, what is the impact to revenue, customer churn & wasted marketing $$?