MOTOR TREND Selects Wicket Labs to Provide Audience Insights

Wicket Scorecard Improves
MOTOR TREND’s Audience Lifetime Value

 
 
Seattle, WA, April 4, 2018—Wicket Labs, a leading audience insights platform, today announced that it has been chosen by MOTOR TREND, to provide key performance indicators for its direct-to-consumer subscription video business.

MOTOR TREND will use the Wicket Scorecard to bridge the gap between its siloed data and better data-driven decisions for its video business. The actionable insights provided for its offering of automotive shows, documentaries, and films will create more opportunity for subscriber acquisition, churn reduction, increasing content engagement and consumption, and overall satisfaction with the service.

“MOTOR TREND has built the largest subscriber video on-demand destination for premier automotive video content for fellow gearheads,” says TEN: A Discovery Inc. Company’s EVP-Digital Media, Scott Bailey. “The Wicket Scorecard showcases how our customers convert as paying subscribers, engage with our content, and increase their lifetime value as a customer of our premium subscription service.”

The continued fragmentation of the traditional pay television audience has created new opportunities and challenges for media companies. Consumers spend more time viewing content on social sites, OTT services, and personal devices, prompting media companies to find new ways to reach their target audience. This has created data silos of critical information that business leaders need to see, compare, and synthesize to make informed decisions and track their results. The Wicket Scorecard is the only audience insights platform designed to tell a holistic, data-enabled story about a video business. Media companies can get better visibility into their customers, improve their decision making for initiatives on conversions and lost customers, optimize engagement with their service, and make data-driven decisions easy with collaboration and milestones.

“The Wicket Scorecard is a perfect fit for video businesses like MOTOR TREND who see the advantage in increasing the lifetime value of their subscribers,” said Marty Roberts, CEO of Wicket Labs. “We’re excited to help the MOTOR TREND team understand how their audience engages with their content and service. Not only will they have better insight into the tactics that are effective in converting trialists to customers but they will also have a thorough understanding of what is causing subscription churn and how to reduce it.”

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About TEN: A Discovery Inc. Company
TEN: A Discovery Inc. Company is the largest automotive media company in the world, bringing together Discovery’s fast-growing Velocity network and TEN’s entire automotive digital, direct-to-consumer, social, and live event portfolio, including MOTOR TREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a cumulative reach of more than 131 million, the company encompasses Velocity’s #1 TV network for automotive superfans, MOTOR TREND’s #1 automotive YouTube Channel, and the only auto-dedicated subscription video-on-demand service. For more information, visit ten-discovery.com.

About Wicket Labs
The mission at Wicket Labs is to level the playing field for media companies in an arena where data determines the winners. The founding team is well positioned with over 40 years of combined experience working for and with the biggest media companies in the world. We are building the Wicket Scorecard as the only audience insights platform for media companies who need unique insights into their video business that drive more informed decision making, and better results. Wicket Labs is a Seattle based company with a commitment to integrity, diversity, empathy, and curiosity. We are looking for colleagues, partners and customers to join our growing team. Further information about Wicket Labs is available at WicketLabs.com

 

Photo by Ben Kolde on Unsplash

 

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