As January ends and February begins, it’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. To build confidence, we suggest going a step beyond the classic “new customers per day or week” to a set of key metrics that align well with the levers you can take action against.
- Trial Acquisition
- Customer Conversion
- Retention & Churn
- and Reconnects
While there are different levers you can pull at each phase to change outcomes, the best tool you have to make the right decisions is data. A well-rounded view of where all of your trials and customers are will help you focus your resources on the areas of greatest opportunity and largest risk to your business. A great plan is focused on developing a great customer relationship, nurturing and developing that relationship and rewarding customer loyalty.
Download our latest paper to learn how to build a simple business model to track the key drivers that matter most to your video business.
Tags: acquisition • actionable insights • churn • content engagement • conversions • industry insights • lost customers • Subscriber export • subscriptions