Meeting Growth Targets

As January ends and February begins, it’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. To build confidence, we suggest going a step beyond the classic “new customers per day or week” to a set of key metrics that align well with the levers you can take action against.

Take a deeper look at each phase and talk about the right insights that will help you grow your business long term:

  • Trial Acquisition
  • Customer Conversion
  • Retention & Churn
  • and Reconnects

While there are different levers you can pull at each phase to change outcomes, the best tool you have to make the right decisions is data. A well-rounded view of where all of your trials and customers are will help you focus your resources on the areas of greatest opportunity and largest risk to your business. A great plan is focused on developing a great customer relationship, nurturing and developing that relationship and rewarding customer loyalty.

Download our latest paper to learn how to build a simple business model to track the key drivers that matter most to your video business.


Stay in the Know

Stay in the Know

Don't miss the latest OTT industry insights, product releases, company updates, and more.

You have Successfully Subscribed!

Share This