Marty Roberts Talks with Colin Dixon about LTV, Attention Index, Benchmarks, & More

At the most recent IBC Show, Wicket Labs CEO, Marty Roberts, sat down with Colin Dixon of nScreenMedia to give him an update on the latest and enhancements to the Wicket Scorecard. 

These two covered a lot of ground in this video; talking about:

  1. Our refined lifetime value calculation
  2. Interpretability engines in the Customer Happiness Index
  3. When to reach out to inactive subscribers (and most importantly, when not to)
  4. The Attention Index surfacing hidden gems
  5. Free trial conversion benchmarks, and more

 

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