CEO, Marty Roberts, Participating on Panel at Inaugural Parks & Associates Future of Video Event

Parks Associates’ inaugural entertainment event Future of Video: OTT, Pay TV, and Digital Media features new consumer research and insights on the changing video and digital media markets. For over twenty years, Parks Associates has been studying the connected CE and video industries, tracking the rise of OTT services, growth rates for broadband video services, device ownership, and consumer perceptions and adoption of new video services.

Panel: Video Service Acquisition and Retention Strategies

In an increasingly crowded and competitive OTT video market, services struggle to gain attention and show their value. Consumers are sampling multiple services and deciding/revising how many services they are willing to carry from month to month, and since they demand an easy-in, easy-out subscription experience, the challenge of retention is escalating. This session discusses strategies for video providers to attract and retain consumers and the areas of differentiation that add true value in consumers’ estimations.

Panelists:

Liz Moothart, Senior Director of Marketing, Ellation
Barry Nolan, CMO, SWRVE
Erick Opeka, President, Cinedigm Networks, Cinedigm
Marty Roberts, CEO, Wicket Labs

Moderator:

Hunter Sappington, Research Analyst, Parks & Associates

When:

Tuesday, December 11, 2018
4:30 PM – 5:30 PM
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Where:

Marina del Rey Marriott
4100 Admiralty Way, Marina del Rey, CA 90292

Marina del Rey Marriott

 

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