Ian Blaine Speaking on Panel at NYC TV Week on Oct. 29th

Panel: Data Analytics: TV’s New Table Stakes

Catch our CSO, Ian Blaine, at NYC TV Week on October, 29th as he participates on the panel, Data Analytics: TV’s New Table Stakes.

Understanding the vicissitudes of viewing behavior has always been an important part of TV’s programming and advertising calculus, but the manners of how and the skills needed to do so have dramatically advanced in recent years. This panel will discuss how the relatively quaint art of “media research” has rapidly morphed into world of data-fueled “insights and analytics” to become an important functional discipline for survival and success.

Panelists:

Jill Josephson – Transform
Ben Carlson – Fizziology
Jonathan Steuer – Omnicom Media Group
Ian Blaine – Wicket Labs

Moderator:

Craig Berkley – LiveRamp

When:

Tuesday October, 29th 2019
2:30 PM – 3:00 PM
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Where:

The Westin New York at Times Square
270 W 43rd St
New York, NY 10036

Schedule to Meet with Us at NYC TV Week

The Westin New York at Times Square

270 W 43rd St
New York, NY 10036

 

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