Converting New C-19 Viewers into Loyal Customers

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Shelter-in-place viewers are proving to be a bonanza for online TV providers. However, getting people past their first payment is only the beginning. Converting them to loyal customers is the challenge.

In this interview with Ian Blaine, Co-Founder and Chief Strategy Officer for Wicket Labs, he lays out the lessons learned from shelter-in-place viewing. He also discusses how to leverage this knowledge to improve online video service performance in the future.

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