CEO, Marty Roberts to talk about Combatting Churn at The Pay TV Show

Panel: Combatting Churn: Bundling, Pricing, and Promo Strategies that work

With no contracts to sign, or equipment to lease, or installation visits to manage, relationships between program distributors and customers come easy in the over-the-top world. Maybe too easy. How do suppliers handle a newly liberated consumer who, in many cases, quits services almost as quickly as they sign up for them, often cherry-picking them to view specific programming? How can services best manage program assets, both to keep subscribers engaged, and to even recommend new personalized offerings? What are the service bundling, pricing and promotional strategies that not only bring customers in, but keep them in?

Panelists:

Chad Dunavant, Head of Global Product Management, CSG
Matt Graham, SVP & GM, Acorn TV
Marty Roberts, CEO & Co-Founder, Wicket Labs
Kate Slyker, Chief Marketing Officer, GCI

Moderator:

Emily Groch, Director of Insights, Telecommunications, Mintel

When:

Wednesday, May 16, 2018
1:40pm – 2:25pm MST
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Where:

7800 East Tufts Avenue | Denver, CO 80237

 

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