CEO, Marty Roberts, Participating on Panel at OTT Executive Summit

Panel: Understanding the Viewer (Data and Analytics, Audience Measurement, Viewer Behavior, Consumer Segmenting)

Catch our CEO, Marty Roberts, at the OTT Exec Summit on May 29 as he participates on the panel, Understanding the Viewer.

“Success in OTT is driven by meeting the viewer’s demands” – Captain Obvious

What do your viewers demand? There are a few dimensions: 

  • Content: Do they REALLY want what they say in polls? Does macho Mike enjoy a good rom-com? Does sweet Suzie enjoy a good UFC match?  Are there “guilty pleasures” that they would not publicly admit to?
  • Experience Quality: Did they abandon after seeing the same ad 4 times in an hour? Did they search for 20 minutes to find a 60 minute show?
  • What constitutes an “audience segment”? How many segments are there? Is there a sweet spot, and is it 10, 25, 100….1000? Or do we go all the way to the individual?

Hear the experts talk about viewer measurement, and how to avoid drowning in a bottomless sea of statistics. Includes audience Q&A.

Panelists:

Piper Rosenshein – General Manager, DTC, A+E Networks
William Sager – Founder, Managing Partner, The Preview Channel, A MediaHub Company
Efe Akbulut – Head of Analytics, Britbox
Erik Trusler – Business Development, Equifax
Marty Roberts – CEO, Wicket Labs

Moderator:

Kurt Michel – EVP, Trender Research Inc

When:

Wed. May 29, 2019
10:05 AM – 10:40 AM
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Where:

Marquis Ballroom
New York Marriott Marquis
1535 Broadway
New York, NY 10036

New York Marriott Marquis

1535 Broadway
New York, NY 10036

 

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