CEO, Marty Roberts, Participating on Panel at Brightcove PLAY

Panel: From Free Trial to Loyal Fan: The Life Cycle of a Subscriber

OTT services have a low barrier to entry and this highly competitive landscape forces many providers to promote free trials to get an initial influx of subscribers. Whether you are concerned with the initial acquisition, trial conversion, subscriber engagement, saving at-risk customers, enticing former customers to reconnect, or all of the above, this panel will discuss various strategies and lessons learned for maximizing the lifetime value of OTT subscribers across the cycle.


Miquel Herrada – Xarxa Audiovisual Local
Gilles Domartini – CLEENG
Marty Roberts – Wicket Labs


Wed. May 15, 2019
11:00 AM – 11:45 AM
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The Sheraton Boston Hotel


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