Panel: Niche Finds it’s Niche: The Direct-to-Consumer Revolution
With more than a thousand OTT (over-the-top) services delivering video content to users around the world, many audiences are beginning to find things confusing – and this is leading to the rise of more tailored content based on niche interests. This coincides with the rise of direct-to-consumer (D2C) streaming technology, which allows for content owners to bypass major broadcast platforms to deliver their content in a branded package at a more affordable cost with fast time to market.
This panel will explore how content providers can go direct to consumer and deploy multiple monetization models, testing and iterating different approaches to optimize revenue, best practice on how to build a solution that can easily scale up as you grow your OTT service, how using a combination of business models like SVOD/TVOD/AVOD, combined with cross-platform insights, business owners can improve the bottom line, drive higher viewer engagement, reduce subscriber loss and make better business decisions.
Martijn van Horssen, CEO, 24i
Marc Beckwitt, Executive Vice President – Business Development, Pure Flix
David Browne, Senior Director Product Management, Comcast Technology Solutions
Marty Roberts, CEO & Co-Founder, Wicket Labs
Tue. April 9, 2019
2:20 PM – 2:50 PM
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Connected Media Arena
SU11621 (South Upper Hall)
Tags: CEO • D2C • events • OTT • speaking • SVoD