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Understanding Content through the Lens of Your Customer

Understanding Content through the Lens of Your Customer

by Joey Lesh | Jan 9, 2019 | Scorecard Updates

C ontent is the core of a video-based business. Smart marketing and a sleek UI may attract users to your service, but they won’t stay unless you deliver on your promise to entertain them. So, how do you measure which content captures their attention and...
Calculating Lifetime Value in a Video Business

Calculating Lifetime Value in a Video Business

by Joey Lesh | Dec 6, 2018 | Scorecard Updates

How much revenue do you think you will receive from your next customer? How long will they stay in the service and what discounts matter to ensure a long-term customer relationship? Is that exclusive content license only driving short-term subscribers or is it a...

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